Pull&Bear Celebrates Emerging Designers at London Fashion Week 2025
by Fucking Young!
Pull&Bear made its mark at London Fashion Week 2025 with a pop-up event at Selfridges. This event was part of the brand’s Canvas for Creativity initiative, which aims to support emerging designers. The pop-up featured limited-edition capsule collections created in collaboration with Johanna Parv and Chet Lo, two designers from the BFC NEWGEN program. Located on the third floor of Selfridges Oxford Street, the pop-up showcased around 30 unique pieces designed by Parv and Lo. It will run until March 3, giving shoppers a chance to explore these exclusive collections.
During London Fashion Week, Pull&Bear also dressed a group of influencers and fashion personalities in pieces from the collections. These individuals, including Jed Gharbi, Raec Naz, and Izzy Woods, visited the pop-up and attended BFC NEWGEN shows while wearing the designs. They also created content showcasing the pieces, helping to bring attention to the collaboration.
Check it out below:
The collections are now available online at pullandbear.com and at Selfridges.
PUMA x ROMBAUT “Levitation” Sneaker
ODIS FW25 Backstage!
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Pull&Bear Celebrates Emerging Designers at London Fashion Week 2025
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