Pull&Bear, the young fashion brand of the Inditex group, arrives for the first time at Primavera Sound Los Angeles after passing through the edition of the festival in Barcelona. In this way, Pull&Bear reaffirms its commitment to music and reinforces its partnership with Primavera Sound, one of the most acclaimed music festivals on the planet.

The #pullandbearcommunity takes over the festival wearing the brand’s latest news. Some of the profiles that will wear the latest Pull&Bear trends at the festival are @elsarca, (8.3M on TikTok), @denisseguzman (6.8M on TikTok) or @chasekeith (1M IG).

Let’s have fun again. Together! More at @pullandbear