For the first time ever, a brand is launching an exclusive hit song along with six covers on YouTube, which have been recorded in different neighbourhoods around the world by artists with millions of followers.
Pull&Bear, a fashion chain for young people and part of the Inditex Group, launches “Be More Barrio”, an ode to the everyday and cosmopolitan life in neighbourhoods, through a tour of the world’s most symbolic districts. It is a thrilling journey where Pull&Bear seeks the globally shared values of normality and universality in cafés, launderettes, grocery stores, and in the intimate conversations between neighbours.
Covers have been performed and recorded by Boyce Avenue from Florida (US), Daniela Andrade from Toronto (Canada), Philipp Leon Altmeyer from Cologne (Germany), the Mexican group Vazquez Sounds from California (USA), the Korean musical duo Jayesslee from Sydney (Australia) and Dvicio from Madrid (Spain). Each group has recorded their version in their own neighbourhood, showing us that these are the areas which most shape our personality in an increasingly global world that shares the same values and concerns.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
Primavera Sound Barcelona 2025 is no longer just a lineup. It’s a schedule, a map, a puzzle waiting to be solved. With set times and stage locations now out, the festival’s three main days (June 5-7) are… »
Levi’s® and Japanese fashion label sacai have joined forces to rework classic denim styles, blending Levi’s® heritage with sacai’s experimental design philosophy.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.
