For the first time ever, a brand is launching an exclusive hit song along with six covers on YouTube, which have been recorded in different neighbourhoods around the world by artists with millions of followers.
Pull&Bear, a fashion chain for young people and part of the Inditex Group, launches “Be More Barrio”, an ode to the everyday and cosmopolitan life in neighbourhoods, through a tour of the world’s most symbolic districts. It is a thrilling journey where Pull&Bear seeks the globally shared values of normality and universality in cafés, launderettes, grocery stores, and in the intimate conversations between neighbours.
Covers have been performed and recorded by Boyce Avenue from Florida (US), Daniela Andrade from Toronto (Canada), Philipp Leon Altmeyer from Cologne (Germany), the Mexican group Vazquez Sounds from California (USA), the Korean musical duo Jayesslee from Sydney (Australia) and Dvicio from Madrid (Spain). Each group has recorded their version in their own neighbourhood, showing us that these are the areas which most shape our personality in an increasingly global world that shares the same values and concerns.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Designer Eli Russell Linnetz spins a chaotic tale with The Wild Bunch, inspired by a fictional gang of anarchists (the Dudley Dozens) who turn the California coast into their personal warzone.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
