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His Royal Highness The Duke of Cambridge invited Attitude magazine to bring members of the LGBT+ community to Kensington Palace to hear their experiences of homophobic, bi-phobic and transphobic bullying, and discuss the mental health implications it has. Attitude editor Matthew Todd facilitated the discussion. After meeting with the nine delegates, Prince William then posed for the cover of Attitude magazine, photographed by Leigh Keily. The cover marks the first time a member of the Royal Family has been photographed for the cover of a gay publication.

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No one should be bullied for their sexuality or any other reason and no one should have to put up with the kind of hate that these young people have endured in their lives. The young gay, lesbian and transgender individuals I met through Attitude are truly brave to speak out and to give hope to people who are going through terrible bullying right now. Their sense of strength and optimism should give us all encouragement to stand up to bullying wherever we see it. What I would say to any young person reading this who’s being bullied for their sexuality: don’t put up with it – speak to a trusted adult, a friend, a teacher, Childline, Diana Award or some other service and get the help you need. You should be proud of the person you are and you have nothing to be ashamed of.” – said Prince William

You can read our full feature with the Duke of Cambridge and see his exclusive shoot in Attitude’s July Issue in shops next Wednesday (June 22), and available to download now from pocketmags.com/attitude.