‘The secret of happiness is freedom”, said American author Carrie Jones. Did Miuccia Prada and Raf Simons – current Creative Directors of Italian luxury fashion house Prada – take this quote into account when designing the Spring/Summer 2026 collection? That’s something we can’t say for sure, but what they have taken into account, as they said at the end of the show, is freedom, which they express with positivity and without limits through the looks that make up the line.
Many people associate the seasons mentioned above with moments of happiness, as they mark the disappearance of the grey days and the consequent appearance of blue skies. With them also come the first rays of sunshine, making most people’s wardrobes change drastically and fill up with colour, an element the Italian and Belgian designers have given considerable importance to. This is represented in a neutral way, with tones that include beige, taupe, or grey, or in a more vibrant one, like red, yellow, blue, or green. Soon, the colours chosen by the industry’s strongest fashion duo or, in other words, the safest bet, will be the most seen, as well as the super short combined with socks and loafers or nautical shoes, that scream security and self-confidence when worn, or the oriental style hats. There are no fears, only victories when wearing them, and well, the occasional glance, but that’s what happens when one wears the firm’s clothes. Prada or Nada they say.
Given that choice, few would choose Nada, and especially if they first have the opportunity to take a look at the collection, where as expected – partly because of the leather ring that accompanied the show’s invitation – there are several leather pieces, such as western-style jackets with a worn-out effect, occasionally complemented by nylon bags that seem to be inspired by nature and outdoor activities.
Signora Prada and Meneer Simons made it clear again that with enthusiasm and devotion it is possible to keep doing interesting things in the business and keep it optimistic and alive.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
This season confirms SHOOP’s design approach. It draws from the everyday and reinterprets it through a poetic, modern lens, creating a language that joins the functional with the emotional.
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The campaign, shot in the heart of Notting Hill, is a modern interpretation of Britishness, seen through the lens of Paul’s own curious spirit and his love for collecting the unexpected.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
