Prada Presents PRADA MODE LONDON
by Adriano Batista
In October 2025, Prada Mode arrives in London. For five days, the newly restored Town Hall in King’s Cross will become the setting for its thirteenth event. This one is made with the artists Elmgreen & Dragset and timed with Frieze London.
The heart of it is an installation called The Audience. It is built to feel like a cinema. On screen, a film plays on a loop. It is intentionally blurred. The scene shows a painter and a writer in their flat, talking about their work. It feels like a snippet from a longer movie, repeating.
But the real focus is on the seats. Five of them are taken. The occupants are sculptures, hyperrealistic figures of people in various states of watching, leaning in, looking away, distracted. The story extends outside the auditorium with another sculpture, The Conversation. Here, a woman sits at a café table, her face lit by a phone screen. She is on a FaceTime call with one of the characters from the film.
The effect is deliberately confusing. Who is watching whom? Are we the audience for the art, or have we become part of the show? The installation muddles the line between the viewer and the viewed, making us think about the simple, complicated act of looking.
As Elmgreen & Dragset point out, the work is about pulling attention in different directions. It’s about creating a shared experience where the audience itself becomes part of the narrative.
Beyond the installation, the event will use talks, performances, and music to dig deeper into these ideas of how people gather and see things. For its first two days, the space will be a private club, opening to everyone for the final three. It is an invitation to step into the scene and see yourself seeing.
Holzweiler Fall/Winter 2025 Campaign
Castlecore: Marie Lueder x Pull&Bear
CAMPERLAB is known for its creative spirit, for finding interesting shapes in familiar places. For Fall/Winter 2025, that spirit extends to a new collection of bags.
Pull&Bear, a principal partner of the British Fashion Council’s NEWGEN initiative, has teamed up with designer Marie Lueder.
In October 2025, Prada Mode arrives in London. For five days, the newly restored Town Hall in King’s Cross will become the setting for its thirteenth event.
Shot against the dramatic backdrop of Loen, Norway, the campaign showcases the season’s key pieces.
Aniele Stroz’s INSOMNIA collection finds its rhythm in the deep quiet of the night. It draws from those long, awake hours where thought takes over and the world feels different.
Some designs are more than just accessories. They are part of a story. The Saddle bag is one of those icons.
PUMA and New York-based designer Danielle Guizio are back with a new collection for 2025.
Take a look at Who Decides War Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
Nike and Air Afrique, a creative collective from Paris, have created a new shoe. It is called the Air Max RK61.
Salomon’s new Road Trip capsule looks both ways. It draws from the brand’s own history while making sure every detail is suited for the present.
MM6 Maison Margiela has partnered with Agnelle, a French glove maker with a history stretching back to 1937.
COMME des GARÇONS Homme Plus and Nike introduce a new collaborative sneaker, the Air Rejuven8.
For Spring/Summer 2026, Palomo returned to Madrid. The setting was The Palace Hotel, an intimate presentation that marked a homecoming after several seasons in New York.
Smith will lead the creation of four collections each year, covering men’s shoes, leather goods, and accessories.
Gucci introduces a new sneaker, the Gucci Shift, designed for motion. It translates the House’s athletic history into a form made for the rhythm of now.
Setchu Perfume is a collection of five fragrances, each continuing the brand’s search for balance, joy, and strength.
Deep in the hills of Abruzzo, at a place called Villaggio Cirulli, a simple but powerful idea took shape: no one is just a number.
Take a look at Campillo’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
FANG NYC made its New York Fashion Week debut with a Spring/Summer 2026 collection that drew a clear line from the past to a specific future.
Valentino Garavani and Vans unveiled the campaign images for its new collaboration.
ECKHAUS LATTA unveiled its Spring/Summer 2026 collection during New York Fashion Week.
Ami Paris has unveiled a new staple for the wardrobe: the Mirage sneaker.
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
Drawing from the energy of Tokyo’s streetwear, the collection captures the creative pulse of Shibuya.
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
