Beauty, care, love. For the Fall/Winter 2023 collections and campaigns, Prada draws inspiration from these timeless values, universal emotions of humanity that come to life through the metaphor of flowers. Always symbols of tenderness and affection, they are reimagined on a human scale, suggesting otherworldly emotions. The flowers interact with five internationally acclaimed stars – Benedict Cumberbatch, Hunter Schafer, Kodi Smit-McPhee, Letitia Wright, and Li Xian – showcasing Prada’s longstanding relationship with cinema as a medium of cultural ideas and ideals. With their talent, these protagonists evoke feelings through words, actions, even a simple gaze, in a series of beautiful images and videos.
The result is an impossible sequence of surreal conversations with flowers, both literal and visual dialogues. Flowers are eternal symbols of beauty suspended between the ordinary and the extraordinary, naturally carrying emotions, physical expressions of the intangible. In this scaled version, they transform into living creatures, active protagonists whose resonance transcends cultures and even language.
Willy Vanderperre immortalizes each actor in front of one of these gigantic flowers, engaging in a visual and literal exchange. In the films created for the campaign, the cast converses with these improbable interlocutors, following a script specially written by Michael Cunningham, the Pulitzer Prize-winning author of “The Hours” (1998).
Just as these conversations are paradoxical, the flower itself embodies a dichotomy: simultaneously fragile and strong, precious and ordinary, ephemeral and eternal – each one unique. Through this metaphor of humanity, used as an external expression of thoughts and feelings, the implicit synergy between flowers and the embodiment of the human experience becomes tangible. A real emotion is evoked through seemingly unreal images.
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.