Post Archive Faction will be the Guest Designer at Pitti Uomo 108
by Adriano Batista
Pitti Immagine Uomo’s 108th edition will showcase fashion that challenges expectations, and this year’s Guest Designer is Post Archive Faction (PAF), the Seoul-based menswear label by Dongjoon Lim and Sookyo Jeong. For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
PAF’s work mixes archival references, uneven cuts, and sportswear details with experimental techniques. Their designs avoid the glossy, social media-driven style often linked to Korean fashion, instead focusing on a more deliberate, research-driven approach.
Lapo Cianchi, Pitti Immagine’s Director of Communications and Events, says South Korea has become increasingly important for the fair. “It’s a key market for Italian fashion,” he explains, “and a place where young designers like PAF are blending different creative fields in unexpected ways.”
Supported by the Korea Creative Content Agency, PAF’s showcase at Pitti Uomo will reflect what younger consumers are looking for today.
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