PONDER.ER presented their Fall Winter 2021 at Paris Fashion Week in form of a digital presentation “Where a Man Belongs”. While it was selected by the Fédération de la Haute Couture et de la Mode on the official calendar for the international fashion community to watch from around the world, we had the chance to attend the premiere in Paris hosted by HKFG and Fashion Farm Foundation. 


This season we see the brand continue to explore the identities of cowboys in the modern context. Plaids, checks that make up western wardrobes are twisted and reconfigured in abstract forms with a certain level of playfulness. PONDER.ER’s signature “HUG” shirt is reinvented with distorted patterns and touches of faux leather.  This season also saw the brand developing their ideas with sustainable materials, the pandemic has presented the brand the opportunity to reflect on the way they designer and create.

Designers: Derek Cheng and Alex PO of PONDER.ER
Videographer: Daniel Teo
Stylist: Inggrad Shek
Photographer: Roni Ahn