PLAY Comme des Garçons unveils PLAY TOGETHER
by Adriano Batista
PLAY Comme des Garçons unveils PLAY TOGETHER, a capsule featuring the logos of Comme des Garçons and longtime partners Nike and Converse alongside the iconic and beloved PLAY heart.
Created with the brief ‘Design by No Design’, the PLAY collection is comprised of classic styles: T-shirts, long sleeve shirts, hoodies, sweaters, button-downs and sneakers. These perennials expand each season to include new graphic styles all featuring the heart with eyes emblem, evoking a sign, a symbol, a feeling. This special and limited seven-piece collection is the first-time partners have been invited to collaborate on ready-to-wear; each has a white t-shirt, grey hoodie and blue and white striped button-down shirt.
The spirit of PLAY TOGETHER is captured in a campaign concepted and shot by Paris-based Jean Jacques Ndjoli, entitled Role Play. Ndjoli’s friends Malina, Basile, Johanna and Julien have each been shot both at play and at work, illustrating the collection’s versatility and universality.
With the exception of Japan, the collection will launch in Comme des Garçons and Dover Street Market retail locations worldwide and on the DSM E-Shop.
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