Pitti Uomo 96 – GUEST NATION CHINA
by Adriano Batista
The most promising names on the new creative Chinese scene will be the protagonists in Florence with the GUEST NATION special project, promoted by the Fondazione Pitti Immagine Discovery in collaboration with Shanghai Fashion Week on the occasion of Pitti Immagine Uomo 96.
11 designers will be the protagonists selected to present their collections with a showcase at the Fortezza da Basso – in the location of the Grotte, accompanied by a series of events and special projects.
GUEST NATION CHINA, a project curated by Labelhood, the fashion incubator of emerging designers and one of the most innovative retailers in China, and organized in collaboration with V/Collective, is powered by TMALL, and supported by Converse, Florentia Village, GXG, Huili, Hong Mian, Neos (sponsor).
The leading names of GUEST NATION CHINA are: 8ON8, DANSHAN, FFIXXED STUDIOS, JUNWEI LIN, PERCY LAU, PRIVATE POLICY, PRONOUNCE, SAMUEL Guì YANG, THE FLOCKS, STAFFONLY and untitlab ®.
“Guest Nation is one of the leading initiatives of Fondazione Pitti Immagine Discovery for exploring new scenarios in today’s fashion with a high creative coefficient. – says Lapo Cianchi, Secretary General of the Fondazione and Director of Communications and Special Projects at Pitti Immagine – China has become one of the most fertile and dynamic territories on a global level for fashion experimentation: that’s why we decided, together with the prestigious partners accompanying us in this project, to present eleven of the most innovative Chinese brands to buyers and the international press. In the selection, which will be the exclusive protagonist at Pitti Uomo, are included young designers next to already established brands that are all capable of developing their very own strong contemporary creative vision, often with an openness to contamination between East and West. Guest Nation China will be a multifaceted initiative and an experience rich in fashion and art highlights, also thanks to the photographic exhibition of a leading name like Leslie Zhang and the special fashion show by PRONOUNCE, a brand we know for its participation in Florence and for its unmistakable style. And it will be the first catwalk ever for a Chinese brand at Pitti Uomo”.
www.pittimmagine.com
Birkenstock x Rick Owens SS19
Man of the Woods
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Patta and Nike reunite for “The New Wave,” a capsule collection centered on the Air Max 90, a silhouette deeply embedded in sneaker culture.
The line is built on simplicity, with each piece serving as a quiet statement rather than an obvious trend.
Designer Charles Jeffrey presented the Spring/Summer 2026 collection for his brand LOVERBOY at the iconic Abbey Road studios.
WAX photographed by Fabio Munis and styled by LaDécadanse Studio, in exclusive for Fucking Young! Online.
Designer Eli Russell Linnetz spins a chaotic tale with The Wild Bunch, inspired by a fictional gang of anarchists (the Dudley Dozens) who turn the California coast into their personal warzone.
MARTINE ROSE returns to the catwalk to present her Spring/Summer 2026 collection.
Through wool and yarn, Liu has made clothes that do more than cover bodies.
JAK is dropping the ATLAS LOW II, an even sharper, more wearable version of its retro-inspired design.
Benji Blue Bills has come a long way since his early boom bap days, now carving a distinct niche in electronic trap with vintage synths and a fresh, immersive sound.
The Schreiberling, meaning “scribbler,” is a limited-edition writing instrument inspired by Montblanc’s historical “Baby” models from the early 20th century.
This collection is about function, simplicity, and the kind of clothes that disappear on your body so you can just move.
For its Spring/Summer 2025 collection, EDWIN Europe turned to photographer Xavier Rony to capture the essence of its “High Life, Low Levels” theme.
Lisbon’s Parque da Bela Vista is about to transform into a three-day musical paradise as MEO KALORAMA returns with its most exciting lineup yet.
This summer, Beyond Retro is all about the call of the open road and the thrill of discovery with its new Wanderlust campaign.
Jean Paul Gaultier opens the doors of his Paris headquarters for Et Gaultier créa l’Homme: Le Male – Passé, Présent, Futur, a sensory exhibition celebrating the iconic fragrance Le Male.
Stone Island and New Balance collaborate again and reimagine the “Numeric 272” sneaker.
Desigual will introduce Desigual Studio, its new premium collection, during a special fashion show in Barcelona on September 10th.
This summer, Jacquemus brings its French Riviera-inspired vision to the Greek islands.
adidas Originals and Sneakersnstuff (SNS) have teamed up for the fifth installment of their SNS GT II, a hybrid sneaker that combines elements from two adidas classics.
Fangs, wings, and other ways to survive. Nicasio Torres and his new paints exhibition in Palo Alto Barcelona. Somewhere between desire and dissidence, a creature with oil-painted wings and graphite claws begins to stir.
More than ever, the students of the Academy were in search for meaning and substance, which made this show a beautiful experience.
The 1990s Japanese rave scene existed in a whirl of distorted visuals, speedcore beats, and DIY rebellion.
K-Gold Temporary Gallery presents Blue Moon, a solo exhibition by Greek artist Yorgos Maraziotis, running from July 12 to August 31, 2025.
Kith and ASICS have joined forces once again for their latest Vintage Tech collection, bringing new life to classic sneaker designs for summer 2025.
Pride month is here, and to celebrate it, Cooper Koch has starred in the Calvin Klein campaign.
This year, Beach House, Kim Deal, Spiritualized, Caribou, Stereolab, and Amaia joined the growing list of recipients for the festival’s Can’t Do Without You Award.
Levi’s transformed its role as Primavera Sound Barcelona’s exclusive denim partner into a full-scale experience this year.
Rombaut’s expansion into swimwear feels less like a product launch and more like a natural progression.
Turnstile bassist Franz Lyons is the latest unexpected face of GUESS JEANS, proving the brand’s commitment to spotlighting authentic voices from music and culture.
