Pitti Immagine Uomo is waiting for you in Florence from 8 to 11 January 2019. 

The Pitti Box, the theme of Pitti Uomo 95, is inspired by the common character of all Pitti Immagine trade-shows events: to be a Surprise Box, extraordinary tin-containers of ideas and innovations to open and switch from season to season in order to tell the newest vibrations of fashion and lifestyle. At Pitti Uomo, buyers and the press will plunge into a multisensory journey “in-and-out of the box”, discovering the geography of the exhibition and its pavilions with a set design conceived and curated by life-styler Sergio Colantuoni.


The Pitti Box aims for the surprise factor” says Agostino Poletto, General Manager of Pitti Immagine, “and for a new attitude to rigor and elegance, which today we can feel in the air after some more pop-oriented editions. The path of Pitti Uomo will be marked by many “Boxes”, with which we want to involve our audience in a series of experiences curated by Pitti Immagine. They will be designed as a place of comfort and entertainment, but above all an invitation to meet and share ideas and suggestions, even in the social world. Breathing in the unique energy of the event”.


60.000 square meters, 1.230 brands, and more than 30.000 visitors. Are you ready?


Directed and edited by Marco De Giorgi.
Photography by Davide Gatti.
Music by Chapel One