Pitti Immagine Uomo, the leading international menswear and contemporary lifestyle event, will take place in Florence from 12 to 15 June 2018.

A constantly evolving world, ready to anticipate and showcase the latest fashion trends through a panoply of projects. A revisited space layout plays host to sections focussing on research into menswear today and boosting the forward-looking edge of fashion. Projects that interpret the outdoor world in a new way, redefine the lifestyle associated with athleisure and enhance fashion makers from the four corners of the world. A new wave of talents hails from Northern Europe, with the latest styles and cutting-edge design. Showcasing their excellence, the companies behind the “new classic” and brands relaunching sportswear modernity are also represented. The guiding theme of Pitti summer shows will be P.O.P. PITTI OPTICAL POWER: stripes move, sway and cross again and again. P.O.P Pitti Optical Power will be a visual and virtual spectacle that elicits new horizons of perception and perspectives on reality. As the Pitti Immagine shows do, innovatively, season after season. No black and white austerity in Fortezza da Basso but rather a kaleidoscope of full colour patterns to make living interiors playful and hypnotic. All this in a set design conceived and curated by life-styler Sergio Colantuoni.

A masterful combination of direction and motion graphics to the rhythm of Electropop, the new digital art project tied to the advertising campaign of the shows. Creative concept and production. Lateral Creative Hub. Motion Graphics: Ditroit. Direction: Diego Diaz. Music: Alessandro Branca for Human Touch Music.

Among the packed events line-up of this edition of Pitti Uomo, London-born designer Craig Green will present his S/S 2019 collection with an exclusive show. His collections exhibit many of the key factors of success for all fashion makers today, particularly the ability to more or less radically innovate the codes of menswear, without ever losing sight of the market dynamics. His style mixes influences of workwear and futuristic proportions, sculpture silhouettes and functional aspects.

Plus, the Gruppo Roberto Cavalli chooses Pitti Uomo as the platform for the worldwide launch of its new men’s fashion project, with a special event reflecting the brand’s distinctive style and its new initiative. An international company and one of the foremost representatives of the Italian luxury sector in the world, Roberto Cavalli is back with a show in his city of origin, for the official preview of the menswear collection by Paul Surridge, the new creative director of all the Group’s lines.

On the occasion of Pitti Uomo 94, the Pitti Immagine Discovery Foundation presents FANATIC FEELINGS – Fashion Plays Football, an exhibition curated by Markus Ebner, founder of Achtung Mode and Sepp Football Fashion fashion magazines and by the contemporary art critic Francesco Bonami. Through an extensive multimedia project, FANATIC FEELINGS will focus on the attraction the world of soccer exerts on fashion and the creation of masculine imagination. A project sponsored by the Centro di Firenze per la Moda Italiana (the Florence Centre for Italian Fashion), and by Pitti Immagine, made by the extraordinary contribution of the Italian Ministry of Economic Development and Agenzia Ice, with the support of the City of Florence and the Uffizi Gallery. The exhibition (12 June – 22 July 2018) will be held at the Santa Maria Novella Museum.

In collaboration with Revolver Copenhagen, Pitti Immagine presents Scandinavian Manifesto: a unique selection of 15 collections by emerging fashion designers and the biggest names from Denmark, Sweden and Norway. The Scandinavian Manifesto focuses on menswear talents from Northern Europe, in an ad hoc setting. It is also a project intertwining art, fashion and design forged with Nordic taste and atmospheres. In Arena Strozzi.

Get your tickets at www.pittimmagine.com