PERSOL 714 Steve McQueen
by Eduardo G.
Persol doesn’t just make sunglasses — it curates moments. This year, the Italian eyewear icon returns to Cannes with a cinematic tribute that feels less like a launch and more like a scene from an unreleased Nouvelle Vague film. Enter: the Steve McQueen 2025 collection, revealed under the Riviera sun at the elusive La Terrasse by Albane. Think panoramic views, impossibly cool guests, and just enough mystery.
In the heart of the Croisette, “CASA PERSOL” took over the luxe rooftop setting, hosting an ultra-chic lunch with Italian screen titan Pierfrancesco Favino. As night fell, things shifted into festival gear with parties that shimmered in sync with the premieres of Qui Brille au Combat by Joséphine Japy and Vie Privée by Rebecca Zlotowski — two films that feel as enigmatic and intimate as the eyewear on show.
But let’s talk about the frames. The Persol 714 Steve McQueen isn’t just eyewear — it’s an artifact. A time portal. A flash of ‘60s rebellion crafted in sleek, foldable acetate. Details matter here: the Supreme Arrow, the hexagonal bridge, the flexible Meflecto temples. And in the limited edition drop, a hidden engraving whispers 1968 — the year The Thomas Crown Affair hit screens, forever fusing McQueen’s effortless cool with Persol’s design DNA.
The shades come with Barberini® mineral glass lenses — four tones, each with its own mood. They sit in a minimalist box that feels like it belongs in a Fellini set dressing room: a matching leather case, a branded cord, a vintage-inspired envelope packed with McQueen lore. It’s not just packaging. It’s storytelling.
Persol’s presence at Cannes wasn’t just visual — it was visceral. From the red carpet to La Terrasse, the brand stood as a symbol of auteur style, proof that cinema and craftsmanship still speak the same language. The Steve McQueen 2025 collection isn’t just a nod to the past — it’s a frame for what comes next. And just like a great film, this story is far from over.
www.persol.com
MAKSYM
BERSHKA x CA7RIEL & Paco Amoroso
Carhartt WIP has collaborated with Solovair to create three exclusive leather styles.
Daniel Simmons presents a Fall/Winter 2025 collection where heritage workwear meets modern refinement.
Misci’s Summer 2026 campaign is a question brought to life. The brand continues to explore a compelling idea: who would Tieta, the iconic character from Jorge Amado’s work, be today?
The cat is back. PUMA has teamed up with RIPNDIP for a second time, and their mascot, Lord Nermal, is once again at the center of the chaos.
A-POC Able Issey Miyake is preparing a special exhibition in Paris, timed with the Art Basel fair.
Octavio Demarchi at SUNMODELS photographed and styled by Tiago Greco Palacios, in exclusive for Fucking Young! Online.
ERL, the label of designer Eli Russell Linnetz, is marking its fifth anniversary with a new version of its signature shoe.
The Spring/Summer 2026 collection of JAREL ZHANG, titled Silent Accord, imagines a dialogue between the civilizations of Earth and those that might exist beyond our sky.
Federico Cina’s Spring/Summer 2026 collection, “Sottovoce,” is an invitation to see the everyday with new eyes.
PIET’s “Farmers League II” collection continues a story told in clothing, exploring the space where football culture and Brazilian streetwear meet.
Lorenzo Seghezzi’s latest collection, “Interlude,” is a story drawn from the Milanese clubbing world: a fluid, queer, and volatile space that shaped him.
Alejo Masone, Yohei and Gabriel Alencar photographed by Mário Rui Silva and styled by Carla Hoyos & Gemma Solsona, in exclusive for Fucking Young! Online.
PUMA has teamed up with French designer Louis Gabriel Nouchi to revisit an archive piece.
On September 30th, Saint Laurent Rive Droite in Paris will host Kate Moss and photographer Mert Alas for the signing of a new book, “A Love Letter to Kate”.
For Fall 2025, sacai and Carhartt WIP continue a dialogue that began with a shared vocabulary but distinct voices.
Founded by Diane Pernet, this festival sits where fashion, film, and culture meet.
A new collaboration between Salomon and Mental Athletic looks at trail running through a different lens.
KVRT STVFF is known for clothing that serves the body. Their underwear and swimwear act as a neutral layer, designed to move with the wearer. Their new line of jeans follows this path exactly.
The new campaign’s message is straightforward: “STILL PELOTAS. STILL GOT BALLS. SINCE 1995.”
Tate McRae’s latest single, “TIT FOR TAT,” arrives at a moment of high momentum, coming just after two MTV VMA wins and in the thick of her sold-out Miss Possessive Arena Tour.
Abigail Smith’s first collection for the brand will be available in stores and online from early 2026.
The white line painted on the asphalt replaces the traditional runway. For MM6 Maison Margiela, the show happens in the open air, with the city as its setting.
For DenzilPatrick’s Spring/Summer 2026, the show is not just on the runway. It flows out into the streets of London.
German brand BOSS, creatively directed by Marco Falcioni, presented its Spring/Summer 2026 collection during Milan Fashion Week.
Maison Kitsuné takes the American classic, the Autry Medalist sneaker, and filters it through a distinct Parisian point of view.
G-Star’s new project, Anatomic Denim, is built on a simple premise: denim should follow the body, not fight it.
The new Oakley Latitude Fall/Winter 2025 collection looks to nature not for peace, but for performance. It is shaped by the idea of “silent chaos,” drawing from the strength of a parachute and the fluid adaptability of… »
The festival, set for June 4th to 6th with events spanning a full week, has announced 150 artists.
We sat down with Mariah, The Scientist to talk about music and fashion, her first memories with UGG, and the emotions fuelling Hearts Sold Separately.
A new collaboration between Wales Bonner and Stüssy explores the shared ground between two distinct worlds.
