To present its Spring/Summer 2021 collection, Qasimi unveiled a fashion film titled “We The People”. The new designs take inspiration from Al Sadu, the weaving tradition of geometric patterns and symbols, hand-woven by the Bedouin people. SS21 also draws its inspiration from Jamaican-born artist Nari Ward whose large-scale sculptures and installations often comment on issues such as race and diasporic identity in American culture.

This is Hoor Al-Qasimi’s first collection as the newly appointed creative director.


Take a look at the lookbook below:

CREATIVE DIRECTOR: Hoor Al-Qasimi @hooralq
STYLIST: Tom Van Dorpe @tom_van_dorpe
CASTING: Shelley Durkan @shelleydurkancasting
MUSIC: Freek @freektv
ART DIRECTOR: Nicolas Santos @nicolas_santos
HAIR: Yumi Nakada Dingle @yuminakadadingle
MAKE-UP: Laura Dominique @lauradomini2
VIDEO DIRECTION: Jason Last @jasonlast
VIDEO PRODUCTION: Premices @studiopremices
SHOW PRODUCTION: Studio Boum @studioboum