GUESS JEANS has chosen three rising stars for its latest campaign shot by by Rafael Pavarotti: singer Beabadoobee, poet and model Kai-Isaiah Jamal, and musician and model Gene Gallagher.

The campaign showcases classic GUESS JEANS styles, including a range of jeans for both men and women. These jeans are made with GUESS AIRWASH™ technology, which gives them a unique look and feel.

GUESS JEANS is all about finding and supporting talented people in music, fashion, and art. By featuring Beabadoobee, Kai-Isaiah Jamal, and Gene Gallagher, they’re highlighting the next generation of creative voices. This campaign builds on their success in 2024, which saw them launch new stores, collaborate with other artists, and continue to innovate in the denim world.

Check it out below: