Paul Smith Loves Barbour
by Adriano Batista
Two of the most recognizable names in British fashion are joining forces. The new collection, Paul Smith Loves Barbour, offers twenty-three reimagined classics. It includes iconic coats, knitwear, and accessories.
The inspiration is the British country show. The approach, however, is playful. Familiar country shapes appear in unusual shades of waxed cotton. You will find patchwork constructions and a recurring Friesian cow motif.
At their core, these two houses share common ground. Both have a focus on quality and timeless design. Both understand the particular qualities of British style. For decades, they have been a constant presence in wardrobes, mixing their heritage with a forward-looking attitude. Yet, their perspectives are distinct. Barbour is inseparable from the British countryside. Paul Smith is decidedly metropolitan. It is this friction between town and country that gives the collection its unique personality.
The campaign for the collection leans into this contrast. Set at a British country fair, it is rich in nostalgia, but reimagined with wit and modernity. Check it out below:
The Paul Smith Loves Barbour collection is available globally online and in their stores.
grounds Spring/Summer 2026
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