Paul Smith Fall/Winter 2015 Campaign
by Adriano Batista
Paul Smith released its Fall/Winter 2015 campaign, featuring George Koh, George Barnett and Rocco, the rabbit, captured by the lens of Viviane Sassen and styled by Jodie Barnes.
Capturing the collection’s confident use of colour, the FW15 campaign is the first time photographic artist Viviane Sassen has worked with Paul Smith.
Offering a fresh direction for the brand, the iconic ‘Paul Smith’ logo is re-imagined with a playful sense of scale and interaction with the models.The modernity and sense of wit that’s essential to Paul Smith is celebrated in the campaign.
Campaign co-star Rocco, the bunny, nods to Paul’s own love of rabbits, with his wife Pauline giving him a miniature bunny on the morning of every one of his catwalk shows for the last forty years.
Art Direction: Jonathan Schofield
Hair: Tina Outen
Make-up:Thomas De Kluvyer
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