BERSHKA presents a new chapter of its SERIES line, titled “Own Your Power.”

The campaign, directed by Simon Cahn, unfolds as a series of three video trailers for imaginary films. Each one carries the same core message: “Own Your Power.” These posts will be revealed over the coming weeks, building anticipation for new product drops.

The collection’s color palette moves between dusty pinks, greys, black, white, and metallic shades. The fabrics are the main focus, featuring washed cotton, denim with velvet or sequin finishes, faux leather, and rhinestones applied to everything from t-shirts to skirts. The goal is to create contrast and volume.

This first installment focuses on two distinct trends. The first, “Dark Goth,” includes faux leather minidresses, velvet flared jeans, and tops with chain straps. The second, “Preppy Cute,” offers balloon silhouettes, cotton sets with rhinestones, and a trompe-l’oeil bra top that plays with the classic preppy look. Accessories like crystal tiaras, bow-shaped earrings, and fur scarves complete the vision.

The collection is available now in select stores and online.