ONRUSH Spring/Summer 2025
by Adriano Batista
Onrush unveiled its latest collection, “Blow,” during Paris Fashion Week, exploring the concept of white and the complexities of youth. This collection marked a departure from the brand’s usual aesthetic, delving into darker themes and presenting a more mature image.
Inspired by the performance “Moloko Vellocet” by Candela Capitán, “Blow” examines the alienation, free will, and fear experienced by today’s youth. The collection uses white as a starting point, a pure and untouched canvas, to explore the complexities of societal pressures and the loss of innocence.
“Blow” presents a young and rebellious protagonist, showcasing the dark side of youthful individualism. The collection’s exploration of white and its associated connotations challenges societal perceptions and offers a thought-provoking commentary on the complexities of growing up in today’s world.
Check out the collection below:
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