ONE WAY PENDULUM: ALEX WOLFE SS25
by Adriano Batista
Picture an old government building, where on the eighth floor, something unusual is happening. Heavy straps are squeezing a bunch of filing cabinets, turning them into something that looks like a stage for a dance-off.
This is where the ALEX WOLFE clothes come in. They’re fun and quirky, like wearing your favorite comfy chair. The clothes are made to move and groove with you, with some cool cutouts that show off a pop of color underneath. It’s all about having a good time in what you wear, whether it’s a hoodie or a shirt.
The collection uses some cool materials, like stretchy nylon that’s been recycled, comfy cotton, and warm wool. They’ve got all the usual stuff like shirts and pants, but with a twist—little surprises hidden in the design that make you smile.
And there’s this new logo, a square peg that’s not fitting into the round hole. It’s for anyone who’s ever felt a bit different, who doesn’t always follow the crowd. That’s the vibe of the whole collection.
When you see all the pieces together, it’s like a group of characters from a quirky neighborhood. They’re ready to take on whatever weirdness life throws at them, dressed in clothes that are anything but boring. That’s the ALEX WOLFE way—embracing the odd and enjoying the ride.
Check out the collection below:
CREATIVE DIRECTOR/DESIGNER – ALEX WOLFE
PHOTOGRAPHER/DIRECTOR – JOSH HIGHT
PHOTOGRAPHIC ASSISTANT – JACK SNELL
STYLING/CONSULTING – HAMISH WIRGMAN
STYLING ASSISTANT – ELLIOT BULMAN
DESIGN ASSISTANT – LINGYU HAO
HEADWEAR – BODYHOLES
SET DESIGN – HARRY STAYT
CASTING – NICO CARMANDAYE
VIDEO DOP – GEORGE NICOLAIDES
LOGO/CONSULTING – NA SERVICE
HAIR/MAKEUP – ROXY ATTARD
TALENT – HAMUDI @ SUPA
TALENT – BRANDON @ NAMED
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