nss presents SAVE THE DREAM
by Luca Imbimbo
nss has launched a revolutionary challenge: letting a selection of Italian street wear brands customize the items of the new #techpack line by nike. This is how the editorial produced by nss factory and shot by Italian photographer Vito Fernicola was born. The pictures show the items resulted by this collaboration inside an historic Milanese location like the Sacrestia of via Conchetta, on the city’s Naviglio Pavese. For the participant brands it was a dream come true. The project is part of the activities supported by nike Italy on the occasion of the brand’s move inside the futuristic frame of piazza Gae Aulenti in Milan.
The brands who took part into the project:
GCDS Wear: Italian brand founded in 2009, it develops its collections starting from an aesthetic which comes from the streets. In a perfect balance between sportswear and normcore, with a particular attention for the detail.
On and On: project of fashion designer Silvia Di Grazia born in 2009, the brand takes its inspirations from the world of music, street wear and underground phenomena.
Les Géométries: the French name hides the Italian soul of this brand of “active couture” which aims to create a versatile and dynamic product.
Iuter: Milanese street wear brand founded in 2002 which a focus on the skaters and hip hop subcultures of the city. 100% made in Italy, it mixes stylish cuts with tailoring tradition.
Uppercut: milanese brand which aims to reach a “superior cut” and focus on the excellence of fabrics. Its inspirations come from music, underground culture, but also selected fashion runways.
Photography: VITO FERNICOLA
Art direction: nss FACTORY
Styling: nss FACTORY
Styling Assistant: SILVIA VINCI
MUA: ASSIA CAIAZZO & ILENIA TINELLI
Models: DAVIDE @BOOM, JONJO @BOOM, NATALIA @MONSTER, LUTZA @MONSTER, FRED @MONSTER
Fucking Young! OBSESSION issue Teaser
The Sneakers from Milan Fashion Week SS16
Champion has announced a global partnership with V of BTS, introducing the internationally acclaimed artist as the face of its new True Champion campaign.
Egyptian pop artist TUL8TE has released the official visualizer for “Haneish,” featuring Palestinian-Chilean singer Elyanna.
KIDILL and Umbro have linked up for a second time, bringing a unisex “Wizard” tracksuit into KIDILL’s Fall/Winter 2026 “Heaven” collection.
Federico Nickl Presents “A NOI,” a Short Film on Friendship and Distance.
Wood Wood has unveiled the campaign for its Fall/Winter 2026 collection, Field Studies, leaving the city behind and heading into the Nordic Highlands.
Somewhere between long flights and the first set, the baggage begins to loosen its grip.
The fourth chapter of dunhill’s Heritage in Motion series turns to the Driving Jacket, a modern expression of the leather garments Alfred Dunhill developed for the earliest motorists.
Actor William Franklyn-Miller photographed by Michiel Meewis and styled by Gregory Russill, for the cover story of Fucking Young!’s TRANSPARENCY issue.
Cui Jiahao photographed by Mercury Studio and styled by Itsuki, in exclusive for Fucking Young! Online.
Saint Laurent Rive Droite Beijing presents a photography exhibition by Chinese artist No.223 (Lin Zhipeng), curated by Anthony Vaccarello, on view from 6 August to 11 September in celebration of Qixi.
Stone Island has launched The Calm and the Chaos, a new creative project that examines the hardcore and metalcore scenes through the communities that have kept them alive across generations.
Pantalon and designer Mikael Muradian have teamed up on a collaboration that started the way the best ones do: by chance on the streets of New York.
Moncler has introduced the CityTrek, a sneaker that draws on vintage trail designs and the brand’s outdoor expertise, reimagined for the city.
Barry Brandon, founder of ICONIQA, discusses queer community building, nightlife as activism, the limits of allyship, and creating spaces of radical self-expression in Barcelona and beyond.
Polo Club has unveiled its Fall/Winter 2026 collection, Classic Beats, built around the idea that some things never go out of style.
PUMA has introduced a new version of the Suede, this time with an all-over dot print that plays with one of pop culture’s most enduring motifs.
Ivan Ugrin photographed by Gabriel Vorbon and styled by Joel Pardo, for the coverstory of Fucking Young!’s TRANSPARENCY issue.
The collection reinterprets archival pieces through a contemporary lens, pulling from workwear and the outdoors while balancing functionality with a sharper edge.
Le Labo has introduced SHIU 25, a new fragrance created for Beijing, joining the City Exclusive Collection that pays tribute to the cities the brand calls home.
Few artists capture the tension between euphoria and vulnerability quite like Tsatsamis. We spoke with the London musician about Tsycophant, queer identity and embracing contradiction as a creative force.
Reebok has unveiled the next chapter of its global Classics platform, Born Classic. Worn for Life., with a new seasonal campaign starring Karol G.
Patta and Lacoste have teamed up on People’s Choice, a project that lets the community decide which archival Lacoste tracksuit gets brought back to life.
Luxury fashion’s obsession with hospitality isn’t slowing down. The latest label turning your daily flat white into a branded experience is KARL LAGERFELD, which has just opened its very first café in Amsterdam. Sitting next to the… »
We spoke with Claudio Portalo about the street as both material and metaphor, the vulnerability of creating in public, the transformative power of process, and why art should remain a space for encounter, friction and play.
Ami Paris is celebrating its 15th anniversary with a message of gratitude and a capsule collection that honours the values the brand was built on.
Nike has introduced Studio Fleece, a unified system of activewear built around the idea of the everyday athlete’s uniform.
The album was written and produced by Grande and ILYA, with Max Martin contributing as co-writer and producer on three tracks.
Eli Russell Linnetz expands ERL with Sailing, a collection of sun-faded textures, relaxed tailoring and effortless American style.
Murphy and Matt photographed by Zhu Leisan and styled by Wen, in exclusive for Fucking Young! Online.
Bershka and Volcom have released a new capsule collection inspired by the spirit of board culture, combining attitude with functionality across a range of apparel and accessories.
