This Is Not Clothing unveiled its Fall/Winter 2016 collection title ‘METAMORPHOSIS’. The artwork featured throughout the clothing is titled ‘Hyacinthus’ & ‘The Transformation of Daphne’. These characters are inspired by Greek myths, in which Daphne and Hyacinthus were immortalised by becoming botanical elements through metamorphosis. Botanical metamorphoses relate to a classical belief in natural rebirth, promising immortality and life after death in nature’s endless cycle. The mythology in these stories also explores the boundaries of human existence, and the contrast between the animate and inanimate.
The film is directed by artist Jam Sutton, who also created the ‘This Is Not Clothing’ collection inspired by the same subject. Take an exclusive look below:
The film co-exists with Collection IV of This Is Not Clothing which features Jam’s sculptural artwork inspired by the same subject. Using 3d scanning technology, Jam creates sculptural works that reference antiquity conceived through digital production methods. The sculptures are exhibited through This Is Not Clothing as a wearable print and interactive Augmented Reality experience when using the free ‘This Is Not Clothing’ app. CREDITS
Campaign photoshoot: Jam Sutton
Styling: Alexandra Vilcov
Hair & makeup: Jay Jessop
Models: Emmanuel & Daniel at Brother Models
VR Film Directed & edited by Jam Sutton
Starring Mert Degirmendereli
Featuring sculptural artworks of Lyosha Buddha & Emelie Stenman
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.
