Ninamounah Fall/Winter 2020 Campaign
by Adriano Batista
Amsterdam-based label Ninamounah unveiled the campaign for its Fall/Winter 2020 collection titled “Metamorphosis“.
Taking Metamorphosis to its extreme, drastic proportions take solid shape in the FW20 campaign shot by Woody Bos and art-directed by Ferdi Sibbel. Looks fit both men and women and are molded and reworked into elongated silhouettes. Tailoring should be like a second skin, growing and maturing together with the body over time, possibly taking on surreal shapes. Suiting is stretched to fit a model larger than life. The cast mostly consisting of family members of the team is captured in a village in the Netherlands, placing emphasis on the intimate and local bonds that are becoming increasingly important as we slow down our pace and look to put the familiar in new contexts.
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