Nike x Martine Rose Campaign Launch
by Gabriel Córdoba Acosta
From the moment these trainers stepped onto the Florentine catwalks of Pitti Uomo last January, they became an absolute must-have and received the attention they were expected to get. In case you hadn’t noticed, the model we’re referring to is none other than the one designed by sports giant Nike and British designer Martine Rose.

This piece in question is not just a simple item of footwear, but much more than that, as it has a great story behind it, related to women’s football and explored through Sports Broadcasting. To tell and develop it, the two parties involved in the collaboration decided to call Rosie Marks and commission her to reinterpret a sports broadcast, albeit from a fresh and uninhibited point of view. But the photographer is not alone, she is accompanied by a top-notch cast, including TV icon Ruby Wax, 129-year-old English legend Rachel Yankey, Troy the Magician, Amelia Dimoldenberg, Chris Lockwood, Janice Emms and Jean Elliot (the “Lost Lionesses” of 1971), and Ruby Matthews (Subbuteo champion in the making).

Together they have worked wonders and turned the video into one of the most iconic campaigns of the season, as well as offering an alternative footballing reality, which is what it was intended to do. As a curiosity, in case you didn’t know, for the past two years Martine Rose and Nike have been questioning and celebrating the often-overlooked contributions of women in football. It’s time to change the latter and do what we can to stop it from happening, and MRSTV’s new take on the world of football, reflecting a broader ambition to challenge the clichés of the football sphere, goes a long way to making that move a success.
Reflecting on the exploration of women’s football, Martine Rose commented: “I felt the women’s team should be presented as the elite athletes they are – and with the same polish and seriousness as the men’s squad. The look needed to be clean, and also not distracting – to focus on the person wearing it. The proportions are still quite compact, neat, and sporty feeling, there’s a nod to that with the fabric too. I wanted to design something that felt real and would make the players feel confident and respected.”
Nike x Martine Rose collection, available for both genders, is available worldwide at Martine-rose.com, and via Nike and selected stockists.
Cosmic Gucci: A Timeless Journey through Fashion and Art Announce London Dates
Impact!
Teaming up with Ray-Ban, A$AP Rocky introduced the Wayfarer Puffer, a new take on sunglasses that mixes hip-hop energy with precision craftsmanship.
The festival has been a political statement, an artistic movement, and a safe space for imagining new narratives.
Australian eyewear brand Le Specs has joined forces with No Problemo for a first-time collaboration.
The move combines the strengths of both agencies, backed by The Independents group, which acquired Lucien Pagès in December 2024.
Vivobarefoot has unveiled the Tabi Gen 01, the world’s first fully custom 3D-printed barefoot sandal.
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
Sergio Solís photographed by Pablo Castillo and styled by Joel Pardo, in exclusive for Fucking Young! Online.
Carne Bollente’s latest collaboration, Never Enough, pairs the brand’s sex-positive designs with the work of Greek photographer Spyros Rennt.
Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
New York-based brand Supreme unveils on Instagram its latest collaboration, featuring designer Shayne Oliver.
Jacquemus unveiled its new campaign “Going Bananas for Jon”, starring The White Lotus actor Jon Gries shot in Los Angeles.
G-STAR is stepping into a fresh creative chapter with the appointment of Rushemy Botter and Lisi Herrebrugh as Creative Directors.
Fernando Casablancas photographed by Jorge Ewald and styled by Vitor Ferreira and creative direction by Pablo Quoos, in exclusive for Fucking Young! Online.
Trip Wilson at Soul Artist Mgmt shot by Giuseppe Falla and styled by Jay-Michael, in exclusive for Fucking Young! Online.
Pigmentarium’s Paradiso Limited Edition Vol. 3 is a summer mood in a bottle.
A full-day immersion into the vibrant crossroads of African and global electronic culture, where DJ sets collide with live mural paintings, fashion pop-ups, and an afterparty stretching into dawn.