Nike x Martine Rose Campaign Launch
by Gabriel Córdoba Acosta
From the moment these trainers stepped onto the Florentine catwalks of Pitti Uomo last January, they became an absolute must-have and received the attention they were expected to get. In case you hadn’t noticed, the model we’re referring to is none other than the one designed by sports giant Nike and British designer Martine Rose.
This piece in question is not just a simple item of footwear, but much more than that, as it has a great story behind it, related to women’s football and explored through Sports Broadcasting. To tell and develop it, the two parties involved in the collaboration decided to call Rosie Marks and commission her to reinterpret a sports broadcast, albeit from a fresh and uninhibited point of view. But the photographer is not alone, she is accompanied by a top-notch cast, including TV icon Ruby Wax, 129-year-old English legend Rachel Yankey, Troy the Magician, Amelia Dimoldenberg, Chris Lockwood, Janice Emms and Jean Elliot (the “Lost Lionesses” of 1971), and Ruby Matthews (Subbuteo champion in the making).
Together they have worked wonders and turned the video into one of the most iconic campaigns of the season, as well as offering an alternative footballing reality, which is what it was intended to do. As a curiosity, in case you didn’t know, for the past two years Martine Rose and Nike have been questioning and celebrating the often-overlooked contributions of women in football. It’s time to change the latter and do what we can to stop it from happening, and MRSTV’s new take on the world of football, reflecting a broader ambition to challenge the clichés of the football sphere, goes a long way to making that move a success.
Reflecting on the exploration of women’s football, Martine Rose commented: “I felt the women’s team should be presented as the elite athletes they are – and with the same polish and seriousness as the men’s squad. The look needed to be clean, and also not distracting – to focus on the person wearing it. The proportions are still quite compact, neat, and sporty feeling, there’s a nod to that with the fabric too. I wanted to design something that felt real and would make the players feel confident and respected.”
Nike x Martine Rose collection, available for both genders, is available worldwide at Martine-rose.com, and via Nike and selected stockists.
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