Nike 2019 BETRUE Collection
by Adriano Batista














In 1978, political activist and designer Gilbert Baker created, hand dyed and hand sewed two flags with eight colored stripes (pink, red, orange, yellow, green, turquoise, blue and violet) to be a positive symbol that would unite gay, lesbian and transgender people. He called it the Pride Flag and debuted it that year in San Francisco.
The community loved the flag. And organizers of San Francisco’s Pride Parade determined it would be a powerful look to line the entire route of the 1979 event with four colors on one side of the street and four on the other.
With $10,000 and an ask for 400 handmade flags, Baker went to work. But the flag company helping to make the flags could not come up with enough pink fabric, so he had to remove pink from the flag. To make it an even split for the parade reveal, he removed turquoise from the flag.
Forty years later, the six-color flag remains the ultimate global symbol of unity among the LGBTQIA+ community.
To celebrate Baker’s impact and memorialize his legacy, Nike partnered with the Gilbert Baker Estate, working hand-in-hand to create this year’s 2019 BETRUE collection. For the first time, the footwear, apparel and accessories all feature the icon’s original eight-color flag, as well as other meaningful “Gilbert-y” touches and symbols of Pride.
The 2019 BETRUE collection will release at select global retailers and on June 8 in North America on nike.com, SNKRS and at select Nike stores.
VASILIS LOIZIDES Spring/Summer 2020
VOLCANO
Italian fashion house Gucci presents its new advertising campaign: “The Gucci Portrait Series”.
Prada’s campaign shows what clothes do when they’re worn, when they’re part of a body in motion.
Vivobarefoot’s new Primus Trail Flow Mid is for hikers who want to feel the ground, not fight it.
Since 1970, the Rencontres d’Arles has been the premier international photography festival and one of the major cultural events in the South of France.
Sheep Inc, the London-based sustainable fashion brand, has just dropped a jacket that’s a love letter to the countryside.
No matter what you wear, ARNETTE’s sunglasses will steal the show. ARNETTE invites us to spend a weekend at the Boombastic Festival in Spain.
Songzio has found its perfect muse in ATEEZ member Seonghwa, announcing him as their new global ambassador.
Just weeks after teasing new music, Tyler, The Creator has delivered. His ninth studio album, Don’t Tap The Glass, is out now!
The Metcon 10 arrives as the lightest, most stable version yet, designed to handle every part of an athlete’s workout without compromise.
LOEWE’s Landscape collection, first shown in the Fall/Winter 2024 pre-collection, transforms leather into something that feels alive.
We caught up with Billy to chat on film, fashion, and fear, but it was clear that he is passionately nerdy about music.
Six years after his last album, Dev Hynes, better known as Blood Orange, announces Essex Honey, set for release on August 29th, 2025.
Arte Antwerp treats design as something everyone should own, wear, and use to say something.
Far different from the Ibiza of neon-lit clubs, this is a nine-acre sanctuary where rustic Spanish finca charm meets understated Soho House cool.
Pull&Bear’s latest capsule collection draws inspiration from Henri Matisse, transforming his playful shapes and vivid colors into summer-ready clothes and accessories.
Jason Fejiro photographed by Johanna Stroud and styled by Jay Taglè, in exclusive for Fucking Young! Online.
For the first time, the work of more than 60 artists who have lived and created at the TOM House will come together in FXLK PLAY: Mythmaking, Devotion, and Mischief, an exhibition opening September 12, 2025, at Long Hall in West Hollywood’s Plummer Park.
Oakley is taking its expertise from extreme sports to outer space.
There’s something raw and electric in Last Exit on Bethnal, the new collaborative project between London producer/DJ Hannah Holland and filmmaker/photographer Lydia Garnett.
JIL SANDER backed the production of a seven-track EP and the Hamburg-shot music video for the song “Wanderlust”.
Balenciaga’s Winter 2025 campaign strips away polish in favor of something more intriguing: real moments in real spaces.
Marine Serre unveiled the first chapter of its “Heads or Tails” campaign, captured by the lens of Julia et Vincent.
Thirty students from fashion schools across Europe will gather in Barcelona this November to tackle one of the industry’s biggest challenges: waste.
The Phantom of the Opera has chosen his designer. Nicola Formichetti has been appointed Director of Masks for Masquerade, the new immersive Phantom experience coming to New York.
MM6 Maison Margiela and Dr. Martens are teaming up again, this time with a capsule that twists classic Docs into something fresh.
Kwir Nou Éxist project, a photo installation conceived by model, actress and activist Raya Martigny and her partner Edouard Richard, is now on view until July 25 in the iconic Tuileries Garden in Paris.
The legacy of Virgil Abloh will soon be celebrated at the Grand Palais in Paris with an exhibition developed in collaboration with Nike.
MODUS VIVENDI’s latest swimwear collection is made for days in the sun, with pieces that catch the eye without costing the earth.
Liam Goofy at Two Managment photographed by Martina Moreno and styled by Marta Ros, in exclusive for Fucking Young! Online.
BIMBA Y LOLA has introduced its new DOG LOVERS COLLECTION, a capsule line celebrating dogs and their owners.