Donatella Versace has been building excitement for the rebranding of Versace’s sister line, Versus, through a social media and digital campaign that is counting down until the official launch and presentation of the collection that will see J.W. Anderson making his debut at the helm.


Donatella Versace, creative director of Versus and Versace, wants to bring Versus back to the map of young people and re-establish it as the young heart and spirit of Versace. This energetic and dynamic Versus strategy is based on its digital communication and marketing activities. The Versus brand will live through its bold visual exposure on its new Web site, its social media channels and its online store experience. Consumers and followers, the new Versus tribe, will interact with the brand digitally, creating a closer relationship and getting a deeper inside view on the brand by sharing them with the creative process and collection creation.” – said Gian Giacomo Ferraris, CEO of Versace