New “Saint Laurent Paris” Packaging
by Adriano B.
Here is a first look at the new packaging and logo since Hedi Slimane took the role over from Stefano Pilati as Yves Saint Laurent‘s new creative director.
The new logo is minimal, simple, and modern.
“I am very pleased to announce an exciting step in the history of our brand and our business. As part of our strategy to become one of the world’s true leaders in fashion and luxury, we are transforming the name of our brand from ‘Yves Saint Laurent’ to ‘Saint Laurent Paris.’ The new name of our brand has been shared with the media today. The brand identity and visual language will be introduced over the next several months and will be fully in place for the Spring/Summer 2013 collection.
This change celebrates our legacy and heritage, while boldly marking our ambition for the future. It will allow us to return to the fundamentals of YSL and revive the spirit and the intentions that reigned over the creation of ‘Saint Laurent Rive Gauche’ in 1966: principles of youth, freedom, and modernity.” – said Paul Deneve (YSL CEO) announcing the logo change.
Yearbook Boys
ODDA magazine #2 covers
Embracing its signature aesthetic, this captivating line showcases meticulously crafted knitwear in bold proportions, complemented by unconventional outerwear in an understated color palette.
Overwhelmed by all the new music coming out? Here’s a selection of our favorite tracks released this week, from emerging to most established artists, this is your weekly soundtrack!
Photographer Karl Felix has been in charge of taking the images that make up the selection, in which the garments worn by the models stand out, thanks in part to the white background on which they have been portrayed.
Patricio Campillo presents a modern and versatile approach to the cherished legacy and idiosyncratic style of Charro culture.
Prepare for a season of effortless style with Kith‘s Summer 2023 Delivery I collection. Crafted from high-quality fabrics, these airy silhouettes are designed to keep you cool under the summer sun.
Setting the stage for this collection is… »
Mark your calendars for June 1st, 2023, when a blooming floral pattern takes center stage, capturing the essence of the upcoming summer season.
GUESS Originals and Hot Wheels team up to design a summer capsule collection inspired by the roughness of the road.
Prepare to be swept away by a riot of color and whimsical motifs that inject pure joy into every piece.
This season’s wardrobe unveils a captivating array of garments that effortlessly resonate with the brand’s DNA.
Extend a hot invitation to your esteemed guests, welcuming them into your home!
Our Legacy Work Shop and Stüssy team up once again to present the 6th volume of their collaboration in creating collections from scrap fabrics and recycled garments.
Over 99% of the ArmedAngels’ summer collection derives from nature’s fibers or repurposed materials, evading the plunder of Earth’s finite resources.
When we think about the concept of a city, whether we want to accept it or not, New York comes to mind for most of us people. That iconic American scenario is considered by many to be “The City” in… »
The collection and campaign showcase the edgy surf and skate culture of Biarritz, a notorious seaside town on France’s southwestern Basque coast.
ROMBAUT unveils its latest campaign, aptly titled “ARKANA,” seamlessly blending cutting-edge footwear with iconography that invokes both ancient rituals and modern cults.
This partnership allows Terminal’s clientele to delve into the world of AMBUSH® with an exclusive NFT collaboration and a curated shopping experience.
British-born Jamaican designer Martine Rose has been named as the guest creative director of the footwear brand Clarks.
Through the lens of Paris-based photographer Eber Figueira, the campaign transports us to the sun-kissed beaches of Rio, where Jacquemus’ impeccable menswear steals the show.
The Tommy x Keith Haring collection brings Haring’s distinctive graphic expressions to life on the iconic TOMMY JEANS garments, infusing them with the spirit of hip-hop and the dynamic culture of New York City.
This unique collaboration takes us on an olfactory journey manifested through the stages of painting.
For three remarkable years, the capsule collections by Dr. Martens and A-COLD-WALL* have forged an unmistakable design legacy.
Paris Fashion Week will take place from 20th to 25th June, with no less than 80 brands taking part, of which 42 will hold their catwalk show.
Leo explores a range of genres, including rap, neoperreo, and metal, and is currently preparing to release his sixth album, which draws inspiration from his passion for live instruments and his guitar-filled past.
A collection of meticulously engineered releases that combine the sophistication of Prada’s design codes with the high-performance football technologies unique to adidas.
Prepare for a remarkable spectacle as Bottega Veneta unveils an extraordinary artistic journey, paying homage to Brazilian culture amidst the captivating walls of Lina Bo Bardi’s Casa de Vidro in São Paulo.
Don’t miss Generation 2023, a transformative exhibition curated by Anastasia Isakova, Krista Mamia, and Laura Porola.
A train ride less than 30 minutes from Paris will find you transported to the idyllic village, a popular weekend spot for Parisians.
Rapper Jackson Wang, a member of the South Korean group GOT7, has recently become one of the global ambassadors for French fashion house Louis Vuitton, as he has starred in the luxury brand’s latest… »
The collection reinterprets heraldic symbology through new illustrations by Charles Jeffrey, featuring mischievous unicorns, majestic eagles, and fierce lions.
