MYKITA x Maison Martin Margiela 2014 Campaign
by Adriano Batista
MYKITA and Maison Martin Margiela unveiled the campaign for their new collaboration, photographed in Paris by artist Charles Fréger.
The collection is divided in two lines, “DUAL” and “ESSENTIAL “.
The DUAL line features two pairs of acetate frames. Born of one form, divided into pairs and deconstructed. Mutual transplantation leaves each couple comprising two complementary designs – but with four independent identities. Manifest as tone-in-tone or with contrasting colour schemes.
The ESSENTIAL line features stainless steel frames reduced to the raw material, no additive components. Aesthetic functionality. A thick, transparent powder coats and seals the frames giving the entire construction a convex, all-enveloping body. Inspired by historical shapes of the last century, the monochrome frames and matching lenses lend the models a pure, radical look.
Available here!
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MYKITA x Maison Martin Margiela 2014 Campaign
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