MSGM Spring/Summer 2026
by Adriano Batista
Massimo Giorgetti’s Spring/Summer 2026 collection for MSGM captures the essence of cycling culture, not the polished spectacle of professional racing, but the raw, unfiltered experience of life lived on two wheels. This collection speaks through sun-bleached fabrics, grass-stained denim, and the quiet poetry of exhausted muscles pushing through to that second wind.
The designs mirror cycling’s dual nature, the tension between speed and stillness, between urban streets and open trails. Giorgetti transforms the iconic Maglia Rosa and Maglia Gialla cycling jerseys into fashion statements, while personal iPhone snapshots from his rides become abstract prints that tell stories of asphalt and altitude.
Technical fabrics dominate the lineup: crisp nylons built for movement, Cordura textiles weathered by imagined miles, and mesh shirts that breathe like proper cycling gear. The proportions shift toward functionality, with deconstructed tailoring that accommodates real motion. Every stain, every fade, every wrinkle feels earned rather than designed.
For the campaign, Giorgetti turned to Collective 24.7 Fastlife, real Milanese cyclists whose bodies show the marks of their passion. The collection presentation strips MSGM’s flagship store down to bare essentials, using industrial materials to create a neutral space where the clothes can speak for themselves.
Check it out below:
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