On the occasion of Pitti Immagine Uomo 96, MSGM, the brand founded in 2009 by Massimo Giorgetti returns to Florence as a Pitti Special Anniversary to celebrate its first ten years. On Thursday 13 June 2019, in a yet-to-be-revealed location, a fashion show will be staged to present the MSGM Spring/Summer 2020 Collection.

I am very happy to be returning to Pitti Uomo with the MSGM Men’s Collection that we officially presented in 2013 with an event held in Florence,” says Massimo Giorgetti, designer and founder of MSGM. “It was the first time an international audience was introduced to MSGM and today it is very important for me to once again be the guest of this event and this city with the first of our activities to celebrate 10 years of the brand.