MR PORTER to launch exclusive T-Shirt capsule collection
by Adriano Batista
MR PORTER celebrates the summer season with the launch of an exclusive T-shirt capsule collection.
Launching 3 June, the collection features 44 exclusive T-shirt styles from 17 contemporary brands, including 424, 1017 ALYX 9SM, Aimé Leon Dore, AMBUSH®, Aries, BILLY, Carhartt WIP, John Elliott, KAPITAL, Noon Goons, Pasadena Leisure Club, Pop Trading Company, Très Bien and Undercover. Also launching within the collection are exclusive T-shirts from Billionaire Boys Club, Come Tees, and Reese Cooper®, all of which are new additions to MR PORTER’s brand portfolio.
MR PORTER has collaborated with each brand to create T-shirts that reflect their design DNA and aesthetic or references iconic archived prints. Key pieces from the collection include T-shirts from Carhartt’s collaboration with Australian-based artist, Flossy, Come Tees’ limited-edition hand-printed long-sleeve T-shirts and reproduced printed T-shirts from Undercover and KAPITAL’s archives.
“T-shirts have always been central to MR PORTER’s contemporary buy, and this collaborative capsule provides us with an opportunity to offer our global customers exclusive T-shirt designs and archived prints from some of our long-established brand partners. This project also gives us the chance to champion a new generation of designers – many of which will be new to MR PORTER for the coming season.” Mr George Archer, Buyer, MR PORTER
www.mrporter.com
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