Mr P. Introduces Man’s Best Friend
by Adriano Batista
This season, Mr P. is telling a story with dogs. Their new campaign, “Man’s Best Friend,” focuses on four creative men and their pets. The project looks at the place where personal style and mental health meet.
The series features Ed Sandys, Tom Greeves, Graeme Black, and Richard Biedul with their dogs. Each man is photographed in main pieces from the Mr P. Fall/Winter 2025 collections. Over the next month, their interviews and pictures will be shared. The conversations cover specific topics: Ed on anxiety, Tom on finding calm during walks, Graeme on a positive outlook, and Richard on recovery from addiction.
By sharing these individual experiences, Mr P. puts real lives at the center of its message. It suggests that how a person dresses is connected to who they are.
The clothes themselves are made to last and designed for modern life. The collection includes cashmere car coats, substantial knitwear, suits in fine wool, and jackets in suede and leather. The goal is to capture a relaxed, easy elegance for today.
Check out the campaign images below:
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