Inspired by the long historical lineage of British fashion, Tom Lipop is an innovative and demiurgic designer looking to utilize his natural creativity and passion for contemporary design through the generation of his own Avant Guarde collections. His business partner Eser Aydemir, with an Msc in International Business Management, advocates Lipop London to further their distinctive style and ingenuity whilst foreseeing the business side of the company using marketing and management skills.