With Mr. Gray, PUMP! adds to its line of enduring classics. It is a simple idea, done well. The collection includes the four expected shapes: brief, boxer, jock, and thong. Each arrives in a single, specific shade of gray.

This gray has a presence. It is understated, versatile, and has a subtle appeal. The defining feature is a polished waistband. The overall effect does not feel temporary or tied to a passing moment. It feels lasting.

Mr. Gray is not trying to be something new. It finds power in what stays. It is confidence reduced to its core. It is the ease that comes from knowing you don’t need to be loud to be seen.

Check out the campaign images below and shop the new collection HERE:

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