Moose Knuckles FW21 Campaign
by Adriano B.
Helmed by iconic photographer David LaChapelle and styled by Kyle Luu, the Moose Knuckles FW21 campaign transports Emily Ratajkowski, Pete Davidson, and Adwoa Aboah to a frozen cityscape, fusing the brand’s characteristic Canadian humor and a healthy dose of surrealism. LaChapelle’s signature phantasmagoric environments, including an 8 – foot ice wave and a life-sized ice motorcycle, subvert traditional marketing techniques, juxtaposing the extreme with the familiar and inviting consumers to reexamine what they truly need from their outerwear.
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