Helmed by iconic photographer David LaChapelle and styled by Kyle Luu, the Moose Knuckles FW21 campaign transports Emily Ratajkowski, Pete Davidson, and Adwoa Aboah to a frozen cityscape, fusing the brand’s characteristic Canadian humor and a healthy dose of surrealism. LaChapelle’s signature phantasmagoric environments, including an 8 – foot ice wave and a life-sized ice motorcycle, subvert traditional marketing techniques, juxtaposing the extreme with the familiar and inviting consumers to reexamine what they truly need from their outerwear.