MODUS VIVENDI’s “Two of A Kind” Campaign
by Fucking Young!
MODUS VIVENDI‘s new “Two of A Kind” campaign is all about duality—how opposites attract, clash, and ultimately complement each other. Starring two men with contrasting personalities—one a precision-driven perfectionist, the other a free-spirited rebel—the campaign ties them together with a unifying thread: red. The color pulses through the imagery, symbolizing passion, strength, and the unexpected harmony between differences.
At the center of the campaign is MODUS VIVENDI’s Retro Line, a Spring/Summer 2025 collection that mixes nostalgia with modern flair. Vintage-inspired yet fresh, the line reworks the brand’s classic logo with a retro feel, using semitransparent micro fishnet cotton for a look that’s playful, breezy, and subtly sexy.
Made from recycled fabrics, the collection aligns with MODUS VIVENDI’s commitment to eco-conscious fashion. From classic briefs to statement pieces, the Retro Line channels ’50s refinement and ’70s freedom, proving that looking back can feel just as fresh as moving forward.
Check out the campaign images below:
Available HERE!
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