Mercedes-Benz Fashion Week Tbilisi Goes Digital
by Adriano Batista
Mercedes-Benz Fashion Week Tbilisi, the most awaited fashion event in Georgia will be held on a digital platform at www.mbfwtbilisi.online
Fifteen selected designers will showcase their latest collections to a global audience, while many more will make an entrance for the first time. The virtual space is organized in a calendar with slots for each brand, offering a rich agenda freely accessible to the public and industry operators alike. In times of travel restrictions due to the pandemic, the new digital experience serves as a meeting spot for designers, creatives, media, retailers, and cultural institutions playing a pivotal role in bringing fashion and art under one roof.
Shows will be held in the Factory – Art & Culture, Education Center in Tbilisi. Spread over 27,800 Sqm, the former Coca-Cola factory is an industrial creative hub where designers, artists and photographers can showcase their creations, develop their visions and share ideas with likeminded people. The urban space aims to boost Georgia’s creativity and to promote the country’s rich cultural heritage through interdisciplinary interaction between fashion, design and art.
The digital platform, accessible from May 6-9 at www.mbfwtbilisi.online, offers unique multimedia content, including interviews, designers’ diaries, backstage moments, and virtual showrooms worth the wait.
Campaign images by @jamprojectagency.
HARDCLO Spring/Summer 2021 Campaign
Before There Was Punk, There Was Nothing
The competition, which began in 2013, is open to designers from around the world who are between 18 and 40 years old.
Over four intense days, 30 students from across Europe breathed strange, electric life into discarded garments — relics pulled back from the brink and reimagined with hands that refuse to waste. What emerged wasn’t just clothing, but a shared vocabulary: sustainability as a dialect, mending as a manifesto.
Photographer Gorka Postigo’s new book, You’ll Never Meet My New Friends, launched at LSD Paris during Paris Photo Week.
Ami Paris presents its festive collection, Ami Holidays.
The Salomon XT-Whisper Aries Arise is a collaboration that looks to the past and the future.
MRKNTN presents its Spring/Summer 2026 collection, titled SAINT-MAURICE.
Balenciaga becomes the first luxury house to collaborate with the video game PUBG: BATTLEGROUNDS and its mobile version, PUBG MOBILE.
AMIRI’s Pre-Spring 2026 draws inspiration from John Hughes’ 1985 film, The Breakfast Club, paying homage to its universal story and the contradictions of youth.
The CASA LOEWE concept blends high-end retail with the personal feel of an art collector’s residence.
The drop is a focused exploration of college sports culture from the American South.
Personal Parade presents its new season, “Return to Eden.” This is the brand’s first collection dedicated entirely to homewear.
Drop Books has released its second publication, titled “Wildness.” The book is a collaboration between photographer Mark Borthwick and fashion designer Duran Lantink.
Church’s presents its Holiday 2025 campaign through a series of festive scenes.
Benzene is a new streetwear brand built on a specific kind of modern contradiction.
Mexican artist Gabriel Santiago has released a new single titled “Homoerotic.”
Balenciaga has launched a new series focused on American football.
Paul Smith has unveiled its new “Night to Day” campaign, featuring the American actor Walton Goggins.
The campaign’s narrative is a journey that captures the spirit of travel through different lights: the Parisian sunset, the break of dawn, and the glow of a bonfire.
Givenchy presents its Spring 2026 campaign, the second in a series of portraits by photographer Collier Schorr.
Malte Berglund Adrian at ACE Models captured by the lens of Joey Leo, in exclusive for Fucking Young! Online.
La Fábrica presents “NIKE. Design in Motion” in Madrid, an exhibition that traces six decades of the brand’s history.
Lacoste presents its Holiday 2025 campaign with the idea that style is the best gift.
LOEWE Perfumes has introduced three new scented candles to its Home Scents collection.
After fifteen years under the creative reign of Olivier Rousteing, Balmain steps into a fresh era.
Levi’s® and designer Kiko Kostadinov present their second collaborative men’s collection.
untitlab®’s Fall/Winter 2025 campaign, titled “THE TRADE,” follows a figure moving through East London.
Stone Island and New Balance continue their partnership with a new release focused on football.
In the digital age, a “personal brand” is often a carefully curated facade. But for Carlos Vasconcellos, it’s something far more authentic: a direct line to his soul.
Acne Studios has released its selection of holiday gifts for the FW25 season. The offering includes a range of the brand’s signature items.
KALEOS Man introduces its Fall/Winter 2025 campaign within an experimental music lab.
