Mercedes-Benz Fashion Week Tbilisi Goes Digital
by Adriano Batista
Mercedes-Benz Fashion Week Tbilisi, the most awaited fashion event in Georgia will be held on a digital platform at www.mbfwtbilisi.online
Fifteen selected designers will showcase their latest collections to a global audience, while many more will make an entrance for the first time. The virtual space is organized in a calendar with slots for each brand, offering a rich agenda freely accessible to the public and industry operators alike. In times of travel restrictions due to the pandemic, the new digital experience serves as a meeting spot for designers, creatives, media, retailers, and cultural institutions playing a pivotal role in bringing fashion and art under one roof.
Shows will be held in the Factory – Art & Culture, Education Center in Tbilisi. Spread over 27,800 Sqm, the former Coca-Cola factory is an industrial creative hub where designers, artists and photographers can showcase their creations, develop their visions and share ideas with likeminded people. The urban space aims to boost Georgia’s creativity and to promote the country’s rich cultural heritage through interdisciplinary interaction between fashion, design and art.
The digital platform, accessible from May 6-9 at www.mbfwtbilisi.online, offers unique multimedia content, including interviews, designers’ diaries, backstage moments, and virtual showrooms worth the wait.
Campaign images by @jamprojectagency.
HARDCLO Spring/Summer 2021 Campaign
Before There Was Punk, There Was Nothing
Rombaut’s newest sneakers, Mortal and Flow, evolve from their earlier Nucleo and Alien Barefoot designs, drawing inspiration from martial arts.
Cameron Pisan at The Option Agency photographed by Keyr Castro and styled by Mark Mendez, in exclusive for Fucking Young! Online.
Soho House and Her Clique had gathered Lisbon’s creative community to celebrate the kickoff of ARCO Lisboa and Marie Tomanova’s new exhibition, I LOVE SEEING YOU.
Barcelona brand Nimph has unveiled the first installment of its Chapter 07 collection, titled “If It’s Meant To Be, Then It Will Be…”
Last week, A$AP Rocky and PUMA unveiled their latest collaboration, a capsule collection of footwear, apparel, and accessories that blends streetwear with motorsport energy.
Courrèges, the French fashion brand currently creatively directed by Nicolas Di Felice, presents its Resort 2026 collection.
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Andrii Barabash at Elite photographed by Adrian Cuerdo and styled by Matíos & Cesar, in exclusive for Fucking Young! Online.
PUMA has once again joined forces with French designer Louis Gabriel Nouchi, this time revisiting the 1999 Mostro Mule.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Resort 2026 by DSQUARED2 is rebellion at its purest!
Japanese artist Kunimasa Aoki has won the 2025 Loewe Foundation Craft Prize for his terracotta sculpture Realm of Living Things 19.
This collaboration reflects Paloceras’ approach to eyewear design, where technical precision meets handcrafted detail.
Last week, Helsinki became a focal point for fashion innovation as Aalto University presented its graduating students’ work at Näytös25.
Gal Nell Dahan debuts in menswear with his Fall/Winter 2025 collection, characterized by timelessness, rich fabrics, and sustainability.
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus.
Nike’s latest running shoe, the Structure 26, arrives with a clear mission to deliver serious stability without sacrificing comfort.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
The organisation in charge of the prestigious ANDAM fashion competition unveils the list of finalists for the 36th edition.
Instead of just taking backstage shots himself, photographer Joonas S’Diri handed his phone to the models and let them take selfies.
Junya Watanabe joins forces with Alpha Industries to deliver a biker jacket defined by military rigor and Japanese avant-garde simplicity.
Granado teams up with Guimarães Rosa Institute and the French Institute for the fourth edition of ABERTO.
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
