MELLER x Lazy Oaf “Kare” Sunglasses
by Adriano Batista
Some sunglasses protect your eyes from the sun, these ones come with an imaginary dog. MELLER teams up with Lazy Oaf for a limited-edition pair of sunnies designed for true dog lovers. Meet Kare, the pup-shaped accessory that’s equal parts playful and practical.
The campaign plays on the idea of an invisible but ever-present canine companion. A devoted owner walks their “dog” (which, of course, isn’t really there), turning heads in parks and city streets. The joke lands perfectly because sometimes, the best friendships don’t need to be seen to be believed. And with Kare, your four-legged friend perches right on your head, no leash required.
At first glance, they’re just a sleek pair of sunglasses: MELLER’s signature silhouette with Lazy Oaf’s mischievous touch. But look closer, and the details reveal the humor: a tiny pup on each temple, pink gradient lenses for a sweet-but-sassy vibe, and that unmistakable “side-eye” charm. Lightweight, fun, and ready for any summer adventure, they’re the hassle-free bestie you never knew you needed. If you’re the type who stops to pet every dog on the street or has a camera roll full of neighborhood pups, Kare is your spirit accessory.
The frames use bio-based materials, cutting down on petroleum waste and reducing CO2 emissions by 30% in production. So, while Kare might be an imaginary dog, the brand’s commitment to a greener future is very real.
Check out the campaign images below:
“Let’s Write” – Montblanc and Wes Anderson reunite for a second episode
KIDILL Spring/Summer 2026
This 28-piece collaboration continues to reshape the visual and technical language of moto-racing apparel.
After a four-year pause, Babeheaven returns with ‘Slower Than Sound’, a dreamy, quietly confident EP that feels both intimate and cinematic.
The campaign, featuring team skater Morice Auethan, presents skateboarders as modern cowboys.
The Prada Winter 2025 collection returns to the brand’s core principles: contrast and contradiction.
The campaign, shot by Oliver Hadlee Pearch, stars footballer Jude Bellingham and actor Callum Turner.
Oakley has introduced its new Team Collection, a line of performance gear developed in partnership with its athletes.
Gucci introduces its first winter sportswear collection, Gucci Altitude.
The new collaboration between GUESS JEANS and Allen Iverson is a direct homage to a specific moment in culture.
PUMA and San San Gear have reunited for a second collaboration.
The latest collaboration from Stüssy and Mountain Hardwear is built for the elements.
Pitti Immagine Uomo has announced that Hed Mayner will be a Guest Designer at its upcoming edition in Florence.
Aleixandri Studio presented its new collection, “In Nomine Heretica,” at 080 Barcelona Fashion.
BENAVENTE presented its new collection, “Capriccio per Benavente,” at 080 Barcelona Fashion.
The message is clear: growing older may be inevitable, but letting go of imagination is a choice.
Carlota Barrera’s Spring/Summer 2026 collection examines intimacy.
There are artists who dress the world — and others who undress it. David Delfín did both. Tomorrow, at Valladolid’s International Film Festival (Seminci), RTVE Play unveils “David Delfín. Muestra tu herida“, a documentary that peels away the myths to… »
SAGABOI unveiled its Spring/Summer 2026 collection, titled “Port of Call.”
Reebok has launched the Floatzig 2, the next step in the evolution of its iconic running shoe.
The Carhartt WIP Active Jacket is turning fifty. To mark the occasion, the brand has created four special-edition designs.
Maison Margiela has released “A Tabi film,” a close look at one of its most important symbols.
The Prada Holiday 2025 campaign tells a winter’s tale.
The project celebrates over 170 years of combined heritage and a shared passion for adventure
BERSHKA presents a new chapter of its SERIES line, titled “Own Your Power.”
With JALEO, presented at 080 Barcelona Fashion, the designer takes a decisive step forward. The collection feels like a homecoming and a declaration at once.
In a restored 1906 mansion, Soho House opens its third Barcelona address, bringing together heritage, art, and wellbeing.
The Parisian brand Drôle de Monsieur is entering the world of fine jewelry through a collaboration with the American designer David Perry.
ROSALÍA’s new single, “Berghain,” is the first glimpse of her upcoming album LUX (out on November 7), and it immediately establishes a new scale for her work.
Pull&Bear chose a significant moment to launch its new collaboration. The brand presented its capsule collection with the American streetwear label PLEASURES at the Centre Pompidou in Paris.
Somewhere between the sea and the city, the brand PANTALON created its TUNA collection.
The party was supposed to last forever. This is the faith that pulses through Christian Stemmler’s photobook, “ANFANG/BEGINNING: BERLIN 1994–99”.
