It’s campaign unveiling season, and McQueen – British luxury fashion house creatively directed by Seán Mcgirr -, like Bottega Veneta, has been another to unveil it.

The firm founded by the late Lee Alexander McQueen always had a bit of a dark and dramatic edge and that’s clear in the images, shot at Llansteffan Castle in Carmarthenshire (Wales) by Glen Luchford, who explores the haunting and powerful essence of the Banshee. For those who don’t know who this is, the Banshee is a folkloric figure linked to McGirr’s Irish heritage and is given a small homage in the Spring/Summer 2025 collection.

As for menswear, it is represented in the launch through tailoring, where blazers and coats with defined shoulders and waists, and prominent lapels predominate.

Have a look at the McQueen Spring/Summer 2025 campaign below: