MASU‘s new collection throws a playful punch at stuffy Ivy League styles. Forget boring blazers – think smocked jackets and twisted stripes. Designer Shinpei Goto isn’t here to burn bridges, he’s here to have fun and challenge the status quo.

It’s more than just clothes, though. Goto sees fashion as a conversation, where trends rebel, become classics, and repeat. He uses MASU BOYS to fight against Japan’s fashion becoming too uniform, keeping things interesting with his “grayish attitude.”

Check out the collection below: