Marine Serre Fall/Winter 2020
by Anna Barr
“The sleeper must awaken” – Frank Herbert
Marine Serre known for her futurewear aesthetic amongst hybrid fashion full of cultural influences and codes expanded to menswear and even children’s wear during Paris Fashion Week for Fall Winter 20/21 with her collection “Mind Melange Motor”. Since becoming the youngest winner of the prestigious LVMH Prize in 2017, she has gathered a cult following. In the front row were celebrity fans from A$AP Rocky, Soko to Naomi. For her ever-growing fan base, she decided to live stream the show which also made sense for someone who is looking for solutions in an industry that is known for not being sustainable. While many designers opted for this format in order to buy and see now, it is clear that for Serre, it’s more to share her world as much as it is to avoid unnecessary travel.
Cult-like references to Frank Herbert’s Dune, the iconic book which explores ecosystems that face harsh climate changes and a utopian nightmare future made up suppressed technology except for the mind, where present. The timing isn’t too far off, especially with the reboot film adaption coming out this fall.
The question is, how would you dress as a wandering psychedelic tribe against an unexpected climate. Serre offers up sculpted shoulders among tailored pieces of upcycled tapestries and carpets, dug-up denim, faux fur for hunters-gatherers, hound’s-tooth, re-shaped Nordic knits, and acid colored silk scarves. It is worth noting the tribe expanding to children. It is the children that will live with the consequences of our consumer society, especially when children grow so quick and the majority of clothing options are disposable. While not affordable to many kids and teenagers, what they can take away from it is the concept of new luxury, one where they can gather and hunt old fabrics and give them a new life armed with scissors, needles, and thread. On a final note, pieces sure to be a hit with hype beasts everywhere include an expansion to her eyewear and baseball caps continuing her affair with approachable accessories.
Kenneth Ize FW20 Backstage!
KOCHÉ FW20 Backstage!
Ami Paris has unveiled a new staple for the wardrobe: the Mirage sneaker.
Peter Demas photographed by Chris Fucile, in exclusive for Fucking Young! Online.
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
Drawing from the energy of Tokyo’s streetwear, the collection captures the creative pulse of Shibuya.
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
The brand’s latest collection draws directly from its functional roots, reinterpreting the classic workwear that built its name for a modern audience.
The 36th edition of 080 Barcelona Fashion has announced its schedule, bringing together 24 designers and brands to present their new collections.
93 Sierra/Crosses has released its Fall/Winter 2025 collection, and it continues to build on the brand’s strong identity.
For its second year as Correspondent Designer, Les Benjamins closed Dubai Fashion Week with a new chapter titled “El Gringo”.
Oakley has unveiled its latest project with global football icon Kylian Mbappé, and it centers on a cool idea: artifacts from the future.
Y-3 returns with a campaign for its Fall/Winter 2025 collection, and it chooses a distinct voice to tell its story.
This has been a long-awaited offering for those who cherish the brand’s signature scents.
The fashion house Ami Paris has announced a new partnership, naming actor and singer Zhou Yiran as its Global Ambassador.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
LUMA Arles presents one of David Armstrong’s most ambitious posthumous exhibitions, drawn entirely from his estate.
Juwon photographed by Szymon Stępniak and styled by Helga Dubrovska, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Rier unveiled its Winter 2025 campaign captured by the lens of Alessandro Furchino Capria and art-directed by Jérôme André.
Beyond Retro’s Fall/Winter 2025 collection, “Corporate Country Club,” is built on this idea of seasonal shift.
