Marine Serre Fall/Winter 2020
by Anna Barr
“The sleeper must awaken” – Frank Herbert
Marine Serre known for her futurewear aesthetic amongst hybrid fashion full of cultural influences and codes expanded to menswear and even children’s wear during Paris Fashion Week for Fall Winter 20/21 with her collection “Mind Melange Motor”. Since becoming the youngest winner of the prestigious LVMH Prize in 2017, she has gathered a cult following. In the front row were celebrity fans from A$AP Rocky, Soko to Naomi. For her ever-growing fan base, she decided to live stream the show which also made sense for someone who is looking for solutions in an industry that is known for not being sustainable. While many designers opted for this format in order to buy and see now, it is clear that for Serre, it’s more to share her world as much as it is to avoid unnecessary travel.
Cult-like references to Frank Herbert’s Dune, the iconic book which explores ecosystems that face harsh climate changes and a utopian nightmare future made up suppressed technology except for the mind, where present. The timing isn’t too far off, especially with the reboot film adaption coming out this fall.
The question is, how would you dress as a wandering psychedelic tribe against an unexpected climate. Serre offers up sculpted shoulders among tailored pieces of upcycled tapestries and carpets, dug-up denim, faux fur for hunters-gatherers, hound’s-tooth, re-shaped Nordic knits, and acid colored silk scarves. It is worth noting the tribe expanding to children. It is the children that will live with the consequences of our consumer society, especially when children grow so quick and the majority of clothing options are disposable. While not affordable to many kids and teenagers, what they can take away from it is the concept of new luxury, one where they can gather and hunt old fabrics and give them a new life armed with scissors, needles, and thread. On a final note, pieces sure to be a hit with hype beasts everywhere include an expansion to her eyewear and baseball caps continuing her affair with approachable accessories.
Kenneth Ize FW20 Backstage!
KOCHÉ FW20 Backstage!
Benzene is a new streetwear brand built on a specific kind of modern contradiction.
Mexican artist Gabriel Santiago has released a new single titled “Homoerotic.”
Balenciaga has launched a new series focused on American football.
Paul Smith has unveiled its new “Night to Day” campaign, featuring the American actor Walton Goggins.
The campaign’s narrative is a journey that captures the spirit of travel through different lights: the Parisian sunset, the break of dawn, and the glow of a bonfire.
Givenchy presents its Spring 2026 campaign, the second in a series of portraits by photographer Collier Schorr.
Malte Berglund Adrian at ACE Models captured by the lens of Joey Leo, in exclusive for Fucking Young! Online.
La Fábrica presents “NIKE. Design in Motion” in Madrid, an exhibition that traces six decades of the brand’s history.
Lacoste presents its Holiday 2025 campaign with the idea that style is the best gift.
LOEWE Perfumes has introduced three new scented candles to its Home Scents collection.
After fifteen years under the creative reign of Olivier Rousteing, Balmain steps into a fresh era.
Levi’s® and designer Kiko Kostadinov present their second collaborative men’s collection.
untitlab®’s Fall/Winter 2025 campaign, titled “THE TRADE,” follows a figure moving through East London.
Stone Island and New Balance continue their partnership with a new release focused on football.
In the digital age, a “personal brand” is often a carefully curated facade. But for Carlos Vasconcellos, it’s something far more authentic: a direct line to his soul.
Acne Studios has released its selection of holiday gifts for the FW25 season. The offering includes a range of the brand’s signature items.
KALEOS Man introduces its Fall/Winter 2025 campaign within an experimental music lab.
The project began as an item for the gift shop of his retrospective at the Palais Galliera museum in Paris.
TATRAS presents a new project titled “Layers of Japanese Craft.” It is a limited-edition capsule collection created with the traditional lacquer artisans of Wajima city.
This is only the brand’s second location worldwide.
Alejandro Carrascosa photographed by Paulino Cobalto and styled by Cala Xiang & Victor von Schwarz, in exclusive for Fucking Young! Online.
The collaboration celebrates the artist’s lasting impact on music and culture.
This winter, BOSS and Steiff have created a collaborative capsule collection.
The New Zealand collective returns with a record that expands their lush, dreamy world while keeping intimacy at its core.
For Fall/Winter 2025, Barbour and Baracuta draw inspiration from the Northern Soul music movement.
Designer Eli Russell Linnetz has partnered with the technology company 1X for the launch campaign of NEO, the first humanoid robot made for the home.
The color appears in underwear, ready-to-wear, and simple everyday essentials.
Gonzalo San Román photographed by Alex Kalb and styled by Fet Hilario, in exclusive for Fucking Young! Online.
This year, the fair brings together some 222 exhibitors from 33 countries, including 179 galleries and 43 publishers.
Like the collection, the soundtrack is both strong and fragile.
