Making A Splash With The White Briefs
by Marlo Saalmink
Freshness, freedom and a dose of uniformity. The setting: Southern Sweden, Örmölla, a calm rather sedated countryside community. Around us the sweeping late summer winds hit the harvested fields. All that remains: blissful silence. It is a setting fit for kindred explorers, sun worshippers and lost wanderers akin. A most astonishing backdrop to a private studio visit with THE WHITE BRIEFS, in their pristine concrete floored atelier, tucked away in a former farmhouse.
The collections are designed by Peter and Henriette Simonsson, a husband and wife team, that seamlessly merge an aptitude for graphic solution and contemporary design with their rare sense of chic. For SS15, they worked from a local theme, focussing on their direct environments. Therefore, the garments seem to be mimicking the seasonal shift of the Swedish countryside. As we enter, we encounter a set of clean racks, composed of sultry tops, fitted bottoms, clean summer wools and overall; understated silhouettes. From up close, the introduction of interesting morphed textures is contrasted by the otherwise sleek surfaces, alluding to a rather architectural feel.
It seemed as if the collections by THE WHITE BRIEFS, mature each season, moving away from mere undergarments, to leisurewear and into full wardrobe solutions. Spring Summer 15, plays with lightness and more genteel shapes. To underline this a dash of colour was added, subtly freshening the mood, without leaning towards overstatement. As each season, the garments exists in harmonious symbiosis with the curated classic undergarment line, consisting of crisp whites, heather greys and deep blacks. A fresh mix of Swedish understatement.
As we sipped a glass of homegrown elderflower juice from the ecological farm next door, we could not help but wonder. There was something unique to this atelier, with its simpler, less hastened approach to life. In this moment, it served as a beautiful reminder of the connection between concept and exterior and how reduction can still give profound meaning.
We invite you to take a cool dive into the THE WHITE BRIEFS. All images are shot on location in Örmölla, Sweden.
Dandy Diary x Trachten Angermaier “MS 13 Collabo Collection”
Zachary Quinto by Tetsu Kubota
Aidan Scout captured by the lens of Michael Kai Young and styled by Shaun Marq, in exclusive for Fucking Young! Online.
At a time when LGBTQ+ rights face growing threats, art becomes more than personal expression. It is an act of resistance.
Emporio Armani and Our Legacy Workshop are back in business with their new collaboration: a Spring/Summer 2025 collection.
Earlier this year, four-time Formula 1 champion Sebastian Vettel joined Swiss clothing brand Neumühle for a special lesson at a Swiss school. The topic? Circularity.
Stüssy unveiled the lookbook for its Summer 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
Born in Chuhuiv, a small town in Ukraine’s Kharkiv region, Roman’s earliest memories are of wind, open fields, and the vastness above.
Teaming up with Ray-Ban, A$AP Rocky introduced the Wayfarer Puffer, a new take on sunglasses that mixes hip-hop energy with precision craftsmanship.
The festival has been a political statement, an artistic movement, and a safe space for imagining new narratives.
Australian eyewear brand Le Specs has joined forces with No Problemo for a first-time collaboration.
The move combines the strengths of both agencies, backed by The Independents group, which acquired Lucien Pagès in December 2024.
Vivobarefoot has unveiled the Tabi Gen 01, the world’s first fully custom 3D-printed barefoot sandal.
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
Sergio Solís photographed by Pablo Castillo and styled by Joel Pardo, in exclusive for Fucking Young! Online.
Carne Bollente’s latest collaboration, Never Enough, pairs the brand’s sex-positive designs with the work of Greek photographer Spyros Rennt.
Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
New York-based brand Supreme unveils on Instagram its latest collaboration, featuring designer Shayne Oliver.
