Maison Kitsuné, the brand that combines Parisian chic with Tokyo cool, invites you to join them on a journey from the city to the beach in their Spring/Summer 2024 collection. Inspired by the idea of an endless summer, the collection takes you from the urban jungle to the coastal paradise, with a mix of styles and colors that reflect the changing scenery and mood.
The journey begins in the city, where the collection features a fresh and crisp palette of blues and pinks, reminiscent of the dawn sky. The urban wardrobe is updated with a touch of whimsy, as classic pieces are adorned with floral motifs and fluffy foxes. The silhouettes are relaxed and effortless, with slouchy suits, pleated skirts, and indigo denims. The collection also introduces the Baby Fox logo, a cute and cozy version of the brand’s signature emblem.
The next stop is the open road, where the collection channels a Californian vibe, with psychedelic prints, patchwork knits, and workwear shapes. The pieces are infused with a vintage flair, as road-trip symbols, such as gas stations and motels, are incorporated into the design. The collection also features a new print, the abstract daisy, which adds a nostalgic touch to the denim and cotton pieces. The Boogie, the brand’s first handbag, is a perfect match for this aesthetic, with its baguette shape and retro details.
The journey continues to the coast, where the collection embraces the laid-back spirit of the beach, with sun-bleached jersey and 90s surfwear. The pieces are simple and cool, with oversized shirts, sliders, and sportswear elements. The colors are soft and pastel, with lilac, buttercup, and malt. The Cloud, the brand’s new soft leather baguette handbag, reflects this mood, with its deconstructed versatility and pastel shades. A new drawstring surf tote bag, spacious and practical, is the ideal accessory for the beach.
The journey ends in the Hawaiian tropics, where the collection celebrates the beauty of nature, with featherlight fabrics, sheer voile shirts, and washed cotton shorts. The pieces are adorned with tropical flowers and postcards, in sea-foam blue and sunset orange. The Fox, the brand’s iconic mascot, finds his endless summer in this chapter, with a surfboard and a smile, ready to face the endless horizon.
Check out the lookbook images below:
