This fall, the new campaign of Maison Kitsuné pays tribute to the strong ties that link the house to the new Asian capital of cool: Seoul. It’s through a vibrant fashion, art, design and food culture that Maison Kitsuné decided to reveal its latest collection. For this first chapter, the brand has teamed up with Korean artist and illustrator Tee13 for a carte blanche to create visuals for their second Fall-Winter 2022 campaign. Proving that the house knack for discovering exciting new talents and attachment to Seoul’s creative avant-garde talent.

In addition to the campaign visuals, Tee13 has created a series of limited-edition pieces for Maison Kitsuné: t-shirts, prints, postcards, a calendar, strikers and an exclusive Maison Kitsuné and Tee13 magazine. To celebrate this collaboration, the brand has come up with a one-of-a-kind retail experience during Paris Fashion Week with a Kitsuné Market in their house’s flagship store rue de Richelieu. The boutique gets a full makeover and becomes a retro pop-up market inspired by Korean culture and 1980s convenience stores. In addition to the collection with Tee13, the pop-up features a selection of records, magazines and figurines chosen by the illustrator as well as hand-picked lifestyle items from Seoul-based concept store Pakkookii. You can also find a curation of art books, stationery, tea sets, ceramics and design objects bringing the best of contemporary Korean design to Paris.

The final protagonist of this Korean adventure is that the Café Kitsuné invites Paris-based Korean pâtissier Monsieur Caramel to create a new menu including for example a Bobkbunja Chakra which is a black sesame chantilly with black raspberries on a cacao-poppy seed biscuit. Alongside this limited-edition dessert, the Café Kitsuné will serve some of Monsieur Caramel’s most popular creations like the yuzu cheesecake and Hoban-style pie.

The Maison Kitsuné Paris-Séoul pop-market experience is till October 2nd. More information HERE!