Mai Gidah Fall/Winter 2016 Lookbook
by Adriano Batista























Fall/Winter 2016 bring Ochre, Auburn and mud-colours to the Mai Gidah pallet exploring the underlying tones of the spectrum of colours found in Flemish Primitive paintings by Van Eyck, Petrus Christus, Van der Weyden and their contemporaries.
Expanding the notion of Keepsakes & keeping safe by adding ever more pockets and layers to coats and trousers. The same idea is applied to jumpers & shirts.
Inspired by the wearing of protective amulets by the Dagombe tribe in Ghana and the keeping of memorabilia as a way of protection has inspired Mai Gidah to investigate the use of pocketing. The traditional dance performed by the Dagombe is reflected in the panels of coats.
The silhouettes have softness but a boldness too mirroring and translating the 15th century dress codes. Replacing the ermine and silk velvet of the time with wool and technical fabrics. The length of the coats is the exact same as the length of the coats worn in the Arnolfini portrait. The Burgundy red is a clear reference to the turban worn by Van Eyck himself in the self-portrait.
A jacket & jumper with the harness of a 20th Century dungaree finds origin in the clothes donned by many workmen. The workwear counters the elitist nature of the subjects of the Flemish primitive-paintings.
Through out all the garments remains the African heritage of the designer. Intricately interweaving both European and African influences until they can no longer be told apart. As an outsider looking in it would seem Mai Gidah is fine tuning and evolving the strengths from previous collections making for an outspoken and mature AW16.
Through out all the garments remains the African heritage of the designer.
Knitwear is introduced and for the first the time the collection features two knitted pieces. The merino-wool jumpers depict a double-faced woman. She could be a 15th century noblewoman painted by Van Eyck or an African Princess depicted in a n Ashanti bronze statue.
Little slit-pockets, belts and oddly placed double-pockets are also a reference to the humor artist’s use in their artwork. Such as the “Johannes Van Eyck Fuit Hic” (Van Eyck was here) inscription on the wall of the Arnolfini-portrait it’s recognition of the viewer & spectator, for those in the know but also a funny footnote in art-history.
STREETSTYLE | London Collections Men FW16 – Part 4
Don’t Call Me White
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
Sergio Solís photographed by Pablo Castillo and styled by Joel Pardo, in exclusive for Fucking Young! Online.
Carne Bollente’s latest collaboration, Never Enough, pairs the brand’s sex-positive designs with the work of Greek photographer Spyros Rennt.
Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
New York-based brand Supreme unveils on Instagram its latest collaboration, featuring designer Shayne Oliver.
Jacquemus unveiled its new campaign “Going Bananas for Jon”, starring The White Lotus actor Jon Gries shot in Los Angeles.
G-STAR is stepping into a fresh creative chapter with the appointment of Rushemy Botter and Lisi Herrebrugh as Creative Directors.
Fernando Casablancas photographed by Jorge Ewald and styled by Vitor Ferreira and creative direction by Pablo Quoos, in exclusive for Fucking Young! Online.
Trip Wilson at Soul Artist Mgmt shot by Giuseppe Falla and styled by Jay-Michael, in exclusive for Fucking Young! Online.
Pigmentarium’s Paradiso Limited Edition Vol. 3 is a summer mood in a bottle.
A full-day immersion into the vibrant crossroads of African and global electronic culture, where DJ sets collide with live mural paintings, fashion pop-ups, and an afterparty stretching into dawn.
Vincent Kponton at Tigers Management photographed by Illya Ovchar and styled by Ridvan Cavus, in exclusive for Fucking Young! Online.
Charles Jeffrey and Clash of Clans present their clothing and accessories collaboration.
D.N.I unveiled the lookbook for its latest collection titled “Mi abuelo murio bailando” (My grandfather died dancing), photographed by Raul Guillermo and styled by Paulo Ruiz Muñoz.
These shoes are made for movement, designed with technical skill and a clear sense of purpose.
DAVIDCATALAN unveiled its Spring/Summer 2025 campaign photographed by Dulce Daniel and styled by Paulo Cravo.
Aldin at Model Werk photographed by Sven Barucha and styled by Suzana Popa, in exclusive for Fucking Young! Online.