Mai Gidah Fall/Winter 2016 Lookbook
by Adriano Batista























Fall/Winter 2016 bring Ochre, Auburn and mud-colours to the Mai Gidah pallet exploring the underlying tones of the spectrum of colours found in Flemish Primitive paintings by Van Eyck, Petrus Christus, Van der Weyden and their contemporaries.
Expanding the notion of Keepsakes & keeping safe by adding ever more pockets and layers to coats and trousers. The same idea is applied to jumpers & shirts.
Inspired by the wearing of protective amulets by the Dagombe tribe in Ghana and the keeping of memorabilia as a way of protection has inspired Mai Gidah to investigate the use of pocketing. The traditional dance performed by the Dagombe is reflected in the panels of coats.
The silhouettes have softness but a boldness too mirroring and translating the 15th century dress codes. Replacing the ermine and silk velvet of the time with wool and technical fabrics. The length of the coats is the exact same as the length of the coats worn in the Arnolfini portrait. The Burgundy red is a clear reference to the turban worn by Van Eyck himself in the self-portrait.
A jacket & jumper with the harness of a 20th Century dungaree finds origin in the clothes donned by many workmen. The workwear counters the elitist nature of the subjects of the Flemish primitive-paintings.
Through out all the garments remains the African heritage of the designer. Intricately interweaving both European and African influences until they can no longer be told apart. As an outsider looking in it would seem Mai Gidah is fine tuning and evolving the strengths from previous collections making for an outspoken and mature AW16.
Through out all the garments remains the African heritage of the designer.
Knitwear is introduced and for the first the time the collection features two knitted pieces. The merino-wool jumpers depict a double-faced woman. She could be a 15th century noblewoman painted by Van Eyck or an African Princess depicted in a n Ashanti bronze statue.
Little slit-pockets, belts and oddly placed double-pockets are also a reference to the humor artist’s use in their artwork. Such as the “Johannes Van Eyck Fuit Hic” (Van Eyck was here) inscription on the wall of the Arnolfini-portrait it’s recognition of the viewer & spectator, for those in the know but also a funny footnote in art-history.
STREETSTYLE | London Collections Men FW16 – Part 4
Don’t Call Me White
Benzene is a new streetwear brand built on a specific kind of modern contradiction.
Mexican artist Gabriel Santiago has released a new single titled “Homoerotic.”
Balenciaga has launched a new series focused on American football.
Paul Smith has unveiled its new “Night to Day” campaign, featuring the American actor Walton Goggins.
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Givenchy presents its Spring 2026 campaign, the second in a series of portraits by photographer Collier Schorr.
Malte Berglund Adrian at ACE Models captured by the lens of Joey Leo, in exclusive for Fucking Young! Online.
La Fábrica presents “NIKE. Design in Motion” in Madrid, an exhibition that traces six decades of the brand’s history.
Lacoste presents its Holiday 2025 campaign with the idea that style is the best gift.
LOEWE Perfumes has introduced three new scented candles to its Home Scents collection.
After fifteen years under the creative reign of Olivier Rousteing, Balmain steps into a fresh era.
Levi’s® and designer Kiko Kostadinov present their second collaborative men’s collection.
untitlab®’s Fall/Winter 2025 campaign, titled “THE TRADE,” follows a figure moving through East London.
Stone Island and New Balance continue their partnership with a new release focused on football.
In the digital age, a “personal brand” is often a carefully curated facade. But for Carlos Vasconcellos, it’s something far more authentic: a direct line to his soul.
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KALEOS Man introduces its Fall/Winter 2025 campaign within an experimental music lab.
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TATRAS presents a new project titled “Layers of Japanese Craft.” It is a limited-edition capsule collection created with the traditional lacquer artisans of Wajima city.
This is only the brand’s second location worldwide.
Alejandro Carrascosa photographed by Paulino Cobalto and styled by Cala Xiang & Victor von Schwarz, in exclusive for Fucking Young! Online.
The collaboration celebrates the artist’s lasting impact on music and culture.
This winter, BOSS and Steiff have created a collaborative capsule collection.
The New Zealand collective returns with a record that expands their lush, dreamy world while keeping intimacy at its core.
For Fall/Winter 2025, Barbour and Baracuta draw inspiration from the Northern Soul music movement.
Designer Eli Russell Linnetz has partnered with the technology company 1X for the launch campaign of NEO, the first humanoid robot made for the home.
The color appears in underwear, ready-to-wear, and simple everyday essentials.
Gonzalo San Román photographed by Alex Kalb and styled by Fet Hilario, in exclusive for Fucking Young! Online.
This year, the fair brings together some 222 exhibitors from 33 countries, including 179 galleries and 43 publishers.
Like the collection, the soundtrack is both strong and fragile.