Mai Gidah Fall/Winter 2014 Lookbook
by Adriano Batista



























With his FW14/15 collection, ‘In loving memories’, Alec Ali Abdulrahim reveals another layer to Mai Gidah – a solemn inner dimension, fluidity and a more nuanced colour palette.
Prompted by a time of remembrance, Alec was transported to memories of the close bond he had with the loved ones he has lost. “It was a means of processing the past”, he explains, “and in a way more a celebration of their lives rather than the anniversary of their deaths.”
The signatures of Mai Gidah remain: bold sculpted silhouettes and gentlemanly tailoring continue to shape the outerwear and shirts. But there is also a flowing maxi scarf and fluid trousers that add a more nonchalant feel.
Alec’s melancholic state of mind was influenced by an exhibition of Sudanese artist Ibrahim El-Salahi at the Tate, which led to the addition of leather patches to jumpers and tunics, shaped like tribal faces in the African Modernist style. These, and black and white flower corsages serve as a reminder of the presence of the past, both unsettling and soothing.
The introduction of layers acts as a metaphor on the workings of our memory, and combined with oversized cocoon coats provide effective armour in a present so different without those beloved departed.
New textures, fabrics and painted leathers are testimony to the underlying positive focus in this collection, one that experiences mourning as a continuation of death in life, a sense of hope that’s also symbolized by the white embroidery against sombre silhouettes.
‘In loving memories’, Alec’s third collection, reveals a matured sense of self gained by his enduring search to express the emotional force behind his creative spirit.
Model: Jon @ AMCK
Photography: Ben Cannon
Hair: Masato Inoue
Make-up: William Asare
Text by: Siska Lyssens
Styling: Thomas Sels
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adidas x Pharrell Williams
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
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The brand’s latest collection draws directly from its functional roots, reinterpreting the classic workwear that built its name for a modern audience.
The 36th edition of 080 Barcelona Fashion has announced its schedule, bringing together 24 designers and brands to present their new collections.
93 Sierra/Crosses has released its Fall/Winter 2025 collection, and it continues to build on the brand’s strong identity.
For its second year as Correspondent Designer, Les Benjamins closed Dubai Fashion Week with a new chapter titled “El Gringo”.
Oakley has unveiled its latest project with global football icon Kylian Mbappé, and it centers on a cool idea: artifacts from the future.
Y-3 returns with a campaign for its Fall/Winter 2025 collection, and it chooses a distinct voice to tell its story.
This has been a long-awaited offering for those who cherish the brand’s signature scents.
The fashion house Ami Paris has announced a new partnership, naming actor and singer Zhou Yiran as its Global Ambassador.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
LUMA Arles presents one of David Armstrong’s most ambitious posthumous exhibitions, drawn entirely from his estate.
Juwon photographed by Szymon Stępniak and styled by Helga Dubrovska, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Rier unveiled its Winter 2025 campaign captured by the lens of Alessandro Furchino Capria and art-directed by Jérôme André.
Beyond Retro’s Fall/Winter 2025 collection, “Corporate Country Club,” is built on this idea of seasonal shift.
Gant’s Fall/Winter 2025 campaign finds its home in a familiar place: the worn-in booths and historic walls of a classic New York City restaurant.
For the Ann Demeulemeester Fall/Winter 2025 collection, creative director Stefano Gallici takes a visual journey.
MR PORTER introduces its Fall/Winter 2025 campaign with a clear focus: timeless pieces for the season ahead.
Mode Suisse proved itself, once again, to be a vital platform for Switzerland’s diverse and inspirational fashion community.
This season confirms SHOOP’s design approach. It draws from the everyday and reinterprets it through a poetic, modern lens, creating a language that joins the functional with the emotional.
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