Magliano Fall/Winter 2024 Campaign
by Adriano Batista
Magliano’s Fall/Winter 2024 campaign is a bold departure from the runway’s theatrical norms. Escaping the glitz of Pitti, the brand instead immerses us in a raw, intimate world. Through Camille Vivier’s lens, Magliano’s subjects are stripped bare, not just of clothing, but of societal expectations.
It’s a campaign that challenges the very notion of identity. The constant flux between dreams and reality, individual and societal pressures, is laid bare. Magliano’s subjects become provocateurs, using their bodies as both canvas and weapon against the constraints of conformity.
The result is a visual manifesto, an unfiltered album of human experience. It’s a campaign that lingers, inviting introspection and a re-evaluation of the self in relation to the world.
Check it out below:












Photographer: Camille Vivier
Styling: Elisa Voto
Hair: Louis Ghewy
MU: Patrick Glatthaar
Casting: Julia Asaro
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