LƯU ĐẠN “Year of the Snake” Capsule Collection
by Adriano Batista
LỰU ĐẠN is launching its first Lunar New Year capsule collection, celebrating the Year of the Snake. This 10-piece line will become an annual tradition, reflecting the brand’s unique style.
LỰU ĐẠN aims to break away from typical Lunar New Year fashion, which often relies on red and gold decorations. Instead, the brand focuses on honoring the holiday’s significance across Asian cultures.
Founder Hung La often incorporates characters into his designs. This collection is no exception. Inspired by snake mythology, La created a persona that embodies the spirit of the year. The Yanwei, a double-headed snake and a symbol of LỰU ĐẠN, makes this year particularly meaningful for the launch.
The Year of the Snake Capsule draws inspiration from 70s rock stars and cult films. A standout piece is a faux python leather suit with matching flared pants. The collection also features graphic tees and hoodies inspired by snakes in cult films.
Check it out below:
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