For FW22, Ludovic de Saint Sernin steps forward to address the rumors, proudly declaring them all true. A witty contemplation of the relationship between designers and the cult of celebrity – and the relationship between an individual’s self-image and misguided public preconceptions — this season sees the designer embrace whatever you choose to believe about him in an act of self-reclamation, self-awareness and self-love.

The collection’s broad-shouldered, wasp-waisted source of inspiration is one you’re already familiar with. Following in a tradition of esteemed designers who have placed themselves at the heart of their brands’ identities — think: Donatella Versace, Marc Jacobs, Rick Owens, Yves Saint Laurent — Ludovic casts himself as both designer and muse; the main character in a whirlwind tour through a day in his life.